Automatic Clears Vision with New Scott USA Distribution Deal
This new distribution agreement allows Automatic to enhance its line of action-sports eyewear and grips.
Be Yourself — In a Helmet
Gone are the days of boring helmets. Add some flair with popular attachments.
How to Sell Gear to New Riders
Put yourself in the customer’s mindset and ask some questions.
Introducing KTM’S Newest ‘Race Injected’ Electric Balance Bikes
Kids can get accustomed to power-assisted cycling and copy their sporting heroes.
Taking a Rider’s Safety Course
What should you expect to learn, and why is it important?
Monster Energy Supercross to Resume Racing on May 31
Feld Entertainment, Inc. announced that the Monster Energy AMA Supercross, an FIM World Championship, will resume racing at Rice-Eccles Stadium in Salt Lake City, Utah on May 31, and will run through June 21.
Polaris Donates 509 and KLIM Goggles to Support Goggles for Docs
Polaris Inc. announced it has donated nearly 1,300 pairs of 509 and KLIM goggles to support Goggles For Docs, providing eyewear to healthcare workers battling the COVID-19 pandemic.
Muc-Off Products Help Clean, Protect Powersports Vehicles
Muc-Off products are designed to clean and protect, to keep powersports vehicles performing at top capacity while looking great.
‘Wet’ Your Customer’s Appetite for Personal Watercraft
If your customers are reminded how much fun it is to ride a PWC, it might be all they need to make the decision to invest in one, whether it be new or used.
Bell Powersports Unveils 2018 Full Face Helmets Equipped with MIPS
Bell Helmets recently unveiled its 2018 street full face helmet lineup, highlighted by the new MIPS-equipped Star and RS-2. The category continues to range from its Pro Star Flex to its entry-level Qualifier with tasteful colorway upgrades throughout.
Taking A Look Inside Oakley
If you have been setting the DVR for Supercross this season, you have probably seen the Oakley spots featuring Ryan Dungey rocking the Prizm lenses in his goggles. On the eve of revolutionizing its retail experience, we managed to sneak a behind-the-scenes look at Oakley.
Gear Up Every Ride Photo Contest Features More Than $15,000 in Prizes
Gear Up Every Ride rolls out May 1 with an online photo contest featuring more than $15,000 in moto prizes and growing. Daily prizes will include everything from premium gloves and boots to on- and off-road helmets, leather and textile jackets and even full riding suits. A Grand Prize will be awarded June 1.
Second-Annual Veterans Charity Ride to Sturgis Announced
Starting in Los Angeles on July 30, the nine-day ride to Sturgis, SD will provide 20 veterans a chance to use motorcycle therapy as a way to decompress from the challenges of post-war life.
Ducati Scrambler and Italia Independent Launch New Collaborative Products
Ducati Scrambler and Italia Independent recently presented new creations in Miami. During the contemporary art exhibition “Art Basel” at the Setai Hotel, the two brands launched a new limited edition Ducati Scrambler and a collection of dedicated sunglasses.
Parts Unlimited / Drag Specialties 2016 Helmet & Apparel Catalog
Dress your customers for powersports success with the 2016 Parts Unlimited/Drag Specialties Helmet & Apparel Catalog. This catalog features more than 870 pages of helmets, gloves, boots, eyewear and riding apparel from all of the top brands.
Zowa Optic Visor Goggles
Zowa Optic, LLC has announced an advancement in off-road eye protection. Its new line of eyewear, Visor Goggles, were designed specifically to be worn with a motocross, dirt bike or ATV helmet. Zowa’s Visor Goggles offer an alternative to traditional goggles.