Automatic Clears Vision with New Scott USA Distribution Deal

Automatic Distributors is welcoming Scott USA as the latest addition to the Automatic brand portfolio. This new distribution agreement creates a new opportunity for Automatic to enhance its line of action-sports eyewear and grips, and it unlocks Scott’s expansive product catalog to Automatic’s vast coast-to-coast dealer network.

Beginning in 1958 as a ski pole manufacturer, Scott USA, the now iconic action-sports company, has grown in fame to become one of the most worn off-road goggle brands in the industry. It entered the motocross market in 1970 and has continued to build innovative, high-performance and quality products loved around the world. Every product emphasizes the company’s mission: “Innovate-Technology-Design,” and “No Shortcuts.”

“Scott is the pinnacle of combining innovation and technology to create some of the best sports products in the world. Our purpose at Automatic is focused on these same principles to enhance the dealer experience and increase their ability to serve powersports enthusiasts everywhere,” said Jeff Graham, Automatic Distributors president, about the new deal.

Automatic Distributors will offer Scott motosport products, with dealer orders now being accepted and product ready to ship. For more information on how to become an Automatic dealer, visit www.autodist.com. To learn more about Scott, visit www.scott-sports.com.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.