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Powersports Marketing Tool Increases Profitability and Closing Ratio for Powersports Dealers

Powersports Marketing, a subsidiary of Dealership University, has introduced a new tool for powersports dealers called the Profit Accelerator. This tool is a step-by-step deal desking tool that focuses the write-up process on the customer’s payment options instead of on the unit price.

Year-to-Date July 2010/2009 Data Comparisons

Last month, we looked at the June numbers. This month, we’ll see how July 2010 YTD stacks up when compared with 2009. These charts represent data averages compiled from top-performing members in selected groups. Chart 1: I’m pleased to report that total store gross profit is continuing to improve. More importantly, Net Operating Profit is

Spend Smart

A balanced, thoughtful advertising campaign is most effective

Five Triggers For Success

Don’t leave the success or failure of your business up to oil prices, or the general state of the economy. Here are Rod’s Five Triggers for Success in 2009.

Tracking Sales Numbers

Having a solid business plan and sticking to it can give you positive results in the long run.

The Success Triangle

Knowledge, action and systems can be the difference in enjoying a successful profitable business in a really fun industry.