The Road Less Traveled
Offer customers information and ideas to maximize their riding fun while minimizing wasted miles.
Staffing Issues
Are you appropriately staffed? The BOC offers guidelines and indicators to help you make staffing decisions.
Brother-In-Law Syndrome III
Want to get things done in your dealership? Making your great ideas a reality is an art form.
Dressed For Thrills
Sportbike Gear Guide — Photos by Joe Bonnello
Dealing With The “Verts”
How to identify which personality type you’re dealing with – introvert or extrovert – and change your sales method accordingly.
Tomorrow May Rain, So Today I’ll Follow The Sun
Rain is inevitable… riders have to be prepared to make a bad situation as good as possible. Proper rain gear is the answer.
The Brother-In-Law Syndrome II
Why being right isn’t enough… and why Machiavelli wasn’t all bad.
WIIFM
What’s in it for me? — the central theme in the agenda of every customer who has ever had to make a buying decision.
Pre-Paid Maintenance
The risks and rewards of selling pre-paid maintenance packages.
Work Habits
Dr. Nikki discusses smart work habits to bolster your dealership’s closing ratios.
A Return To The Golden Age
Scooters are once again a growing segment of the powersports market.
Why Don’t They Do It, Part III?
Are you sending the right message? Additional ways to work through the issue of non-performance.
V-Twin Expo Preview
A seminar for the small independent dealer: How To Compete With The Big Boys … And Win.
Why Don’t They Do It, Part II?
What you might do when people don’t seem motivated to perform as requested.
The Consolidators
Knowing how things work is not the same as making them work.
Why Don’t They Do It?
Improve human performance and watch your dealership’s performance improve!