The Story of Dainese
As technology evolves, so has Dainese.
New MIC Chairman and Officers Selected
Derek Brooks of Yamaha is the new chair of the board.
AIMExpo 2023 Recap Part 2: Powersports Industry Issues
From retaining COVID customers to welcoming female riders, panel discussions covered a host of important topics.
AIMExpo 2023 Recap Part 1: The Rise of E-Bikes
This year, e-bikes dominated the floor and conversation.
AIMExpo 2023: New Products on Display, Education Sessions Begin
The sold-out show kicked off on Wednesday.
1994 “Kawasabi” Ninja 500
This highly modified Kawasaki Ninja 500 street bike named “Kawasabi” is a tribute to builder Bryan Fuller’s father, who served as a paratrooper in the armed forces in Vietnam.
The Future of Motorcycling: ICE vs. EV
But does it really have to be a battle between these two types?
V-Twin and Cruiser Trends
Which parts of a bike are riders most likely to customize?
Understanding the Popularity of American V-Twins
They may not have the power of a metric sports bike — but that’s not the point.
Mark Francis Joins HISUN USA in Midwest Region District Sales Manager Role
Francis will expand the dealer network in Minnesota, Wisconsin, Iowa, Indiana and Missouri.
HISUN USA Adds Industry Veteran James Wagner as District Sales Manager for Mountain Region
The Mountain Region is newly formed of areas near the southern Rockies.
AIMExpo 2023 Show Overview
Check out the educational sessions and special areas on the show floor.
Motorcycle Industry Council Announces New Board Members
Jeff Brown and Tim Calhoun return, and Marc McAllister is added.
Drag Specialties, Parts Unlimited Welcome New Sales Reps
Kristalyn Manka joins Drag Specialties, and Deram Tucker joins Parts Unlimited.
Q&A: Update from MIC
Erik Pritchard, president and CEO of the Motorcycle Industry Council, discusses what the association has been up to over the last year.
Twin Power Launches New Oil Pump for Harley Milwaukee Eight Models
The Twin Power oil pump has significantly improved performance over the stock equipment.