fbpx
The Story of Dainese

As technology evolves, so has Dainese.

New MIC Chairman and Officers Selected

Derek Brooks of Yamaha is the new chair of the board.

Motorcycle Industry Council
AIMExpo 2023 Recap Part 2: Powersports Industry Issues

From retaining COVID customers to welcoming female riders, panel discussions covered a host of important topics.

MIC panel, AIMExpo, state of the industry
AIMExpo 2023 Recap Part 1: The Rise of E-Bikes

This year, e-bikes dominated the floor and conversation.

E-Bike Demo Area, AIMExpo 2023
AIMExpo 2023: New Products on Display, Education Sessions Begin

The sold-out show kicked off on Wednesday.

AIMExpo 2023
1994 “Kawasabi” Ninja 500

This highly modified Kawasaki Ninja 500 street bike named “Kawasabi” is a tribute to builder Bryan Fuller’s father, who served as a paratrooper in the armed forces in Vietnam.

The Future of Motorcycling: ICE vs. EV

But does it really have to be a battle between these two types?

ICE engine, EV, internal combustion, electric vehicle, charter, gas pump, motorcycle
V-Twin and Cruiser Trends

Which parts of a bike are riders most likely to customize?

cruiser, motorcycle, V-twin
Understanding the Popularity of American V-Twins

They may not have the power of a metric sports bike — but that’s not the point.

motorcycle, V-twin engine
Mark Francis Joins HISUN USA in Midwest Region District Sales Manager Role

Francis will expand the dealer network in Minnesota, Wisconsin, Iowa, Indiana and Missouri.

Mark Francis
HISUN USA Adds Industry Veteran James Wagner as District Sales Manager for Mountain Region

The Mountain Region is newly formed of areas near the southern Rockies.

James Wagner
AIMExpo 2023 Show Overview

Check out the educational sessions and special areas on the show floor.

AIMExpo 2022, panel
Motorcycle Industry Council Announces New Board Members

Jeff Brown and Tim Calhoun return, and Marc McAllister is added.

Motorcycle Industry Council
Drag Specialties, Parts Unlimited Welcome New Sales Reps

Kristalyn Manka joins Drag Specialties, and Deram Tucker joins Parts Unlimited.

Kristalyn Manka, Deram Tucker
Q&A: Update from MIC

Erik Pritchard, president and CEO of the Motorcycle Industry Council, discusses what the association has been up to over the last year.

MIC, Ride With Us, Motorcycle Industry Council
Twin Power Launches New Oil Pump for Harley Milwaukee Eight Models

The Twin Power oil pump has significantly improved performance over the stock equipment.

Twin Power, oil pump