AIMExpo 2023 Show Overview

Check out the educational sessions and special areas on the show floor.

Open only to dealers and industry professionals, AIMExpo is North America’s powersports trade show supporting and growing the powersports industry. As a platform for brands, manufacturers and distributors to launch new products and engage with dealers, media outlets and influencers, AIMExpo provides a gathering place for powersports to engage, learn about and discuss the important issues currently facing our industry and take part in education opportunities that drive profitability — all in one place at one time!

Powersports generates over $40 billion USD in consumer spending each year. An industry of this size needs an annual place to learn, network and keep up to speed on current consumer trends. AIMExpo is that place.

AIMExpo Education: Disruptive Thinking

AIMExpo Disruptive Thinking education is a combination of the MIC Symposium taking place on the show floor and AIMExpo Dealer Excellence class room sessions presented by McGraw Powersports.

AIMExpo Dealer Excellence presented by McGraw Powersports

Designed to cover a latitude of topics that will help drive profitability at the dealer level, seminars will range from day-to-day operations and latest marketing tactics to fostering a community around your dealership. The AIMExpo Dealer Excellence tracks will provide you with take-home ideas and inspiration you can implement now for immediate results.

MIC Symposium

The Motorcycle Industry Council’s Communication Symposium is designed to bring current information and economic forecasts, financial trends and guidance for the future. Professional analysts and Economists will tell you what has been happening and what’s on the horizon, allowing you to better position your dealership and/or business for the future. The symposium sessions will take place throughout the show on the AIMExpo Disruptive Thinking stage.

Keynote Presentation

Keynote speeches are an integral part of our education lineup. Speakers that inspire and inform will be coming to address AIMExpo attendees. The lineup will be announced soon.

AIMExpo Industry Party powered by Tucker

Powersports is a hard-working industry, and you deserve a night off to celebrate with your peers. The AIMExpo Industry Party powered by Tucker is that night. Reconnect with industry friends, network with leadership and enjoy a night with your team … powered by Tucker Powersports.

Dealer Recharge Zone Powered by SP Connect

Powered by SP Connect, the Dealer Recharge Zone will be centrally located on the show floor, where attendees can take a comfortable time out, charge devices and network at the show.

E-Bike Pavilion

The e-bike market is growing fast. This additional category within powersports is set to grow from $49.7 billion in 2022 to $80.6 billion by 2027. To help support this growth and integration into the powersports industry, AIMExpo will have an e-bike pavilion with an indoor demo course where attendees can try the latest e-bike products from some of the biggest brands in the segment. 

New Product Central

New products are what drive our industry. To help highlight the latest products, AIMExpo will host a centralized place on the floor for new products: New Product Central (NPC). NPC will have some of the latest products on display as well as a new product presentation stage where participating brands can show and talk about their latest products with the New Product Host. All dealers and media are invited to attend these presentations.

MIC Business Center

All Motorcycle Industry Council (MIC) members have complimentary access to the MIC Business Center, featuring:

  • Workstations with charging capabilities
  • Lounge area when you need a break
  • Access to laptops and printers
  • Use of private meeting rooms on the show floor (up to 8 people)
  • Complimentary beverage service (Tuesday afternoon through Friday)
  • Complimentary lunch (Wednesday through Friday) 
  • Complimentary secure luggage storage.

MIC Welcome Breakfast

For the first time ever, we are inviting all attendees to join the MIC and its data partners for breakfast and industry networking on the show floor. The MIC Welcome Breakfast sponsored by Competitive Analytics, Consumer Research Solutions, S&P Global, SSI and MIC Bankcard takes place Thursday, Feb. 16 from 8:15 a.m. to 9 a.m. outside the MIC Business Center.

4 Wheel Showcase

The four wheel and side-by-side category of powersports continues to grow. To highlight this growing segment, there will be a four wheel feature on the AIMExpo show floor that will showcase some of the latest products and vehicles in the category. 

Not registered yet? Register now to attend the biggest and most important powersports trade show in North America.

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