Telephone Skills For The Sales Department
Want to see your closing ratios jump from 20% to 50% to 70%? Learn how to effectively set appointments with your telephone shoppers.
The Road Less Traveled
Offer customers information and ideas to maximize their riding fun while minimizing wasted miles.
We Don’t Need No Stinkin’ Film
A photography seminar is an ideal way to attract riders to your store.
Brother-In-Law Syndrome III
Want to get things done in your dealership? Making your great ideas a reality is an art form.
Shaken Or Stirred?
Like a martini, a high-performance sales team requires mixing things up.
Service Department 101
Dr. Nikki details how dealerships can increase repair order income.
The Brother-In-Law Syndrome II
Why being right isn’t enough… and why Machiavelli wasn’t all bad.
A Failure To Communicate
Blogs, flogs, MySpace friends, podcasts … Robin wades into techno-territory.
Sales Department Presentation/Demonstration
Dr. Nikki teaches how to build value by providing the customer with key features and benefits.
Relative Vs. Absolute
Maybe running a successful dealership really is rocket science?
Pre-Paid Maintenance
The risks and rewards of selling pre-paid maintenance packages.
Work Habits
Dr. Nikki discusses smart work habits to bolster your dealership’s closing ratios.
In-Store Travel Guide
Establish your dealership as touring-friendly… you will meet a need in your motorcycling community and sell more stuff.
The Brother-In-Law Syndrome
Change your definition of “dealership politics” and become more politically savvy.
Sled Slowdown?
Pre-season secrets for increasing profitability in the snowmobile business.
Imitation?
Robin gets hyped for this year’s Dealer Expo and dishes on his EICMA experience.