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EBR Motorcycle Factory to be Liquidated

EBR Motorcycles (Erik Buell Racing) of East Troy, WI, has not secured a new investor and intends to consolidate its long-term parts for dealer and warranty support. Liquid Asset Partners, of Grand Rapids, MI will hold a piecemeal liquidation sale and live auction at EBR’s factory for all remaining assets.

Auction Action: Pre-Owned Heats Up

As Bob Dylan noted, the times they are a changin’ – and if you aren’t tuned into the pre-owned market, you could be left singing the blues! According to the Motorcycle Industry Council (MIC), new unit sales were off -2.7% for motorcycles and -4.7% for ATVs in 2016. As a direct consequence, the pre-owned space

Right On Target: Club BRP Ski-Doo & Can-Am Edition

The #1 snowmobile manufacturer in the world introduced the 2018 Ski-Doo sleds and a major update to the Can-Am Maverick UTV line-up to more than 1,200 dealers, enthusiasts and media types at the Grand Sierra Resort & Casino.

Indian Announces 2017 Wrecking Crew Team Members

Indian Motorcycle has announced the members of its 2017 Wrecking Crew. Named after the famed Wrecking Crew of the 1940s and 1950s, the three riders will make history in 2017 as Indian Motorcycle continues its bold and aggressive return to AMA Pro Flat Track racing with its first factory racing effort since 1953.

Motorcycle Industry Issues: Vote, Join the Cause and Be Engaged!

Top Issues Affecting Powersports Dealers and What You Can Do About It [dropcap]B[/dropcap]eing an election year, most of the headlines in recent months have been aimed toward the two presidential nominees. While we are free to vote for whomever we wish, why not look at the 2016 election from a perspective that makes sense for

Victory Motorcycles 2017 Models Announced

Victory Motorcycles is geared up for its most powerful year ever, redefining what an America V-twin motorcycle can be. Whether it’s the 1200cc Octane, five-model Cruiser family, Magnum, Magnum X-1 and best-selling Cross Country Bagger models, Cross Country Tour and Victory Vision Touring models or electric Empulse TT, these bikes are just the beginning of a new era in American motorcycle performance.

We Got To Fight…

We received an invite from Tim Buche, Motorcycle Industry Council’s president, to join them in D.C. for the third annual MIC Capitol Hill Fly-In late last month.

The New Face Of Motorcycling?

If you have to ask what a Millennial is, you may not understand how much of your future business is going to be dramatically impacted by those currently between the ages of 16 and 30.

HJC Factory Tour

As one of the world’s top producers of helmets, HJC was gracious enough to host us at its manufacturing facility just outside of Hanoi, Vietnam on the last leg of our trip around the globe. Here’s what we learned.

Kung Fu Cycles Reloaded

Thus begins the next episode of the continuing saga of KFC dealership GM Grasshopper and his quest for motorcycle dealership nirvana… or at least keeping the doors open and the lights on.

2016 AMA Pro Flat Track Schedule Finalized

AMA Pro Racing has announced the finalization of the 2016 AMA Pro Flat Track schedule and confirmed that Central New York Raceway Park (CNYRP) will host Round 12 of the series on Saturday, August 20.

DragonFire And Corry Weller Team Up

After collaborating to create the DragonFire by Weller Racing performance kits, Corry Weller will now be contesting the 2016 Lucas Oil Regional Off Road Series short course races in Arizona and California as well as select Best In The Desert events as part of Team DragonFire.

AJP Plants a Stake in U.S. Dirt Bike Market

Offering dealers chance to carry a quality bike at a competitive price point [dropcap]S[/dropcap]cott Armstrong got his start as a small independent dealer in the Northeast that catered to enduro riders and off-road adventurers. His shop sold mostly “exotic” bikes and accessories, but he always wanted to do something on a bigger scale. Then came

INTERBIKE

Interbike is the largest bicycle industry tradeshow in North America, hosting the two-wheeled world for five full days of product demonstrations, education and industry networking in mid-September. However if you didn’t notice the lycra instead of leather in the apparel booths, a dealer could be fooled into thinking this was a motorcycle trade event.

Husqvarna 701 Supermoto

The ‘new’ Husqvarna Motorcycles brand has returned to its origins and its iconic blue, yellow and white color-scheme. For 2016, “Husky” has unveiled a new range of motorcycles including its first street bike under its new ownership with KTM – the 701 Supermoto.

Finding Our ‘Cool’ Place In The Industry

[dropcap]O[/dropcap]ne of the most frequent questions I have been asked in all my years in the motorcycle industry has been, “How do you land one of the cool jobs in the industry?” People outside of the industry will say that is so cool you work in the motorcycle industry. To most of us enthusiasts, the