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Zeigler Earns ‘Best Companies to Work For Award’ for Third Year in a Row

Zeigler Auto/Motorsports Group is once again among the Best And Brightest Companies to Work For in the Nation, earning the recognition for 2021. This is the third time in a row that the Kalamazoo-dealership group has been honored with this distinction. The coveted list is part of the ‘Best and Brightest Companies to Work For’

On the Road with Brands That Shine

Brands That Shine decided to take to the road and travel around the country with motorcycles, samples and swag to promote their brands directly to the dealers, alongside their distributor reps.

Adapting to the Unknown Builds OEM Success

More people than ever before are flocking to HISUN dealers throughout the country and they certainly like what they see.

Working Through the New Normal: A Look Back at 2020

Two KTM dealers tell their story of perseverance through 2020 and discuss how the actions they took helped make their business better in 2021.

Bluegrass Harley-Davidson Breaks Ground on New Location

WDRB reported that Bluegrass Harley-Davidson held a groundbreaking ceremony on Feb. 8, as it prepares to move to another location in east Louisville, KY.

Suzuki Announces Remaining 2021 Motorcycle Lineup

This final wave of new machines brings together a collection of proven Suzuki motorcycles including cruisers, sport bikes, street-sport bikes, dual-sport and adventure bikes.

Suzuki Announces 2021 Street Bikes

This second set of 2021 motorcycles brings a fresh crop of Suzuki street machines to Suzuki dealers including stunning new GSX-Rs; ultra-versatile, Street-Sport bikes like the GSX-S750Z ABS; and adventure-ready V-Strom motorcycles.

Polaris Announces GENERAL XP 1000 Factory Custom Edition

Available in two- and four-seat models, the limited-release Factory Custom Edition adds more style, capability and tech for riders looking to take their off-road adventure to another level.

Cross Country Powersports & Cross Country Cycle

Today, Cross Country Powersports is a very successful multiline motorcycle shop. The story of how it began shows that there is no one path to success in this industry. Neither Dan nor Lois Notte, the owners, had ever worked in the motorcycle world before they bought their dealership.

Tacoma Motorsports

On a cold and wet weekend in February, in Tacoma, Washington, the roads are dry, so there are a fair number of motorcyclists out riding. Tacoma riders are a hardy bunch, willing to get out on the road on a chilly morning with overcast skies, and, since 1977, Tacoma Motorsports has been around to keep them moving.

How to Reach Customers During the Pandemic

With the necessity of social distancing and the rise of businesses closing to stop the spread of the Coronavirus, powersports dealerships are struggling. As a result, finding alternative ways to reach customers will be a necessity due to the uncertainty of how long the pandemic restrictions will last.

Baxter Cycle

Baxter Cycle is unique. Most motorcycle-oriented businesses either concentrate on new parts and sales or vintage parts and service. Baxter does both.

Zeigler Motorsports

It seemed fitting to speak with a dealer whose goal was to turn their dealership into a “destination” and as many dealers know, it all circles back to the experience.

Challenges Lead to Changes: Dealer Sparks Success with New Technology

From his first-hand experience as an automotive and powersports dealer, Ryan Gentry, president at Edge Performance Sports and co-founder of PSXDigital, walks MPN through the challenges that drove his dealership to take the leap into new technology.

Doc’s Motorcycle Parts

Doc started making his own parts, found that he was good at it and saw a business opportunity. In 1969, he started selling hand-crafted parts for British motorcycles and Harley-Davidsons.

Carl’s Cycle Sales

Carl’s expanded to Suzuki in 1990, KTM in 2011 and Husqvarna in 2018. It is now one of the largest dealerships in Idaho.