OEM Update: UBCO
This rough-and-tumble motorbike brand is looking to shake up the American market.
Trader Interactive to Roll Out Digital Retailing across All Marketplaces
Complete search-to-purchase process launched on Cycle Trader with proprietary platform.
Women in Powersports Continues to Grow
It is important for dealers to put some time and thought into servicing this growing cohort of customers.
The Rise of E-Mobility
A growing number of powersports dealers are becoming destinations for “e-fun.”
Harley-Davidson’s Hardwire Plan Is the Motor Co.’s Latest Reinvention
The Hardwire plan, released in February 2021, memorializes Harley-Davidson’s push to reinvent itself.
Sitting vs. Standing — How Would You Rather Close a Deal?
Keep customers comfortable with actual chairs, and your sales are bound to increase.
SpinCar Unveils New Conversational AI Capabilities at AIMExpo
SpinCar’s conversational AI solution delivers automated shopper communication via SMS text and email for specialty dealers of every vehicle type and size.
Yamaha Introduces Remaining 2022 Model Lineup
Inspired by Yamaha’s legendary racing heritage, the new XSR900 represents a significant advancement in both performance and style.
Indian Motorcycle Introduces 2022 Lineup
The lineup features updated technology and all-new cruiser, bagger and touring accessories.
10th Annual Ride & Raffle Hopes To Raise $1M
Celebrating its 10th anniversary of paying tribute to ill and wounded U.S. military veterans, the Orange Coast Harley Owners Group, or OC-HOG, will again be roaring down the I-5 on Sunday, Oct. 24. Starting at 10 a.m. at the OC Harley-Davidson dealership in Irvine, more than 200 riders are expected to steer their powerful bikes on the 65-mile journey
Promising MX Star Chance Hymas Signs with Team Honda
Idaho native to race for American Honda’s new in-house amateur motocross program.
2007 Harley-Davidson Road King
As one of the youngest people to ever reach Harley-Davidson’s Master Technician level, Marty Smestad of Capitol Speed Shop and Thunder Valley Cycles knows a thing or two about V-Twin work. Just check out this 2007 Road King featuring a rebuilt Harley-Davidson Twin Cam 107 cid engine.
UPDATE ON TRIUMPH – The Brits Bounce Back!
Adam VanderVeen, Marketing Director of Triumph America, was at the inaugural IMS Outdoor show – without any bikes. “Our warehouses are empty,” he explained. Triumph has had a rollercoaster two years, even considering the ups and downs the company has had in the past. The present-day Triumph company, based in England, got its start when
Royal Enfield Unveils New Colors, Updates for ’22 650 Twins
Five new colors for INT 650 and Continental GT 650
Industry Vet Launches Motorsports Communications, Marketing Company
Former AMA Director of Member Activity seeks to help businesses, event organizers and riders get noticed.
The Sonoma Raceway International Motorcycle Show
“We are hoping that the show brings new riders to our sport, and awareness of powersports and – our brand,” says Jared Malmquist, District PG&A manager for KTM. Jared was putting the finishing touches on the KTM display at the first outdoor IMS show, taking place at the Sonoma Raceway, North of San Francisco. Malmquist
