DragonFire Partners With RideNow, Rolls Out New Retail Program
In partnership with RideNow dealerships, DragonFire “Store-In-Store” program has been rolled out – literally rolled out – as its innovative displays use a fully decked out UTV as a focal point for self-contained retail centers.
Husqvarna Named Title Sponsor of AMA Dual Sport Trail Riding Series
Officially announced at the Dealer Expo in Indianapolis on Friday, Feb. 17, Husqvarna’s sponsorship reintroduces the iconic brand to American Motorcyclist Association (AMA) members as the title sponsor of the 2012 AMA Husqvarna National Dual Sport Trail Riding Series.
Founder of Lehman Trikes Passes Away
John K. Lehman, founder and director of Lehman Trikes recently passed away on Thursday, January 5, in Arizona, the company sadly announced. The suspected cause of death was a heart failure brought on by an embolism. He was 60 years old.
Bike Laser Jammer System Receives Five Star Rating, Announces Price Drop
Adaptiv Technologies recently announced a price reduction of its TPX Motorcycle Laser Jammer System to $499 starting on Black Friday, November 25.
Dealership Superstar Winner Revealed
Brianna Rauenzahn Presented Top Spot!
2011 Dealership Superstars Finalists
Finance & Insurance – Tracey Edwards F & I Associate, Chaparral Motorsports San Bernardino, California Nomination “Tracey Edwards has worked for Chaparral Motorsports for 17 years in the finance and insurance department of our organization. She grew up in Redding, California and her first bike at 8 years old was a Briggs and Stratton. She
Cast Your Vote For The Ultimate Dealership Superstar!
Voting is now open for the 2011 Dealership Superstar competition!
Florida Tops List of Best States to Ride, Says Report
From Arizona’s Grand Canyon to New York’s Catskill Mountains, all 50 states offer unique, great places to ride. And more riders are hitting the road to take advantage of those scenic and thrilling rides: motorcycle and scooter sales rose 10.5 percent through the first quarter of 2011, according to the Motorcycle Industry Council.
Jerry Wohlrabe & Co. Power Prescott Valley Motorcycles
Arizona Victory Dealer Discusses His Years in the Industry
Yamaha OHV Access Initiative Contributes More Than $136,000 in Q1
Yamaha recently announced that its OHV Access Initiative pledged more than $136,000 in GRANTs (Guaranteeing Responsible Access to our Nations Trails) for the first quarter funding cycle of 2011. The GRANT funds are awarded to non-profit or tax exempt organizations around the country implementing projects to promote safe, responsible OHV riding and open, sustainable riding areas.
Harley Owners Group Offers 2012 CVO for Hoka Hey Challenge Top Prize
Harley-Davidson recently announced that it will provide more than $50,000 in contingency prizes to the highest finishing members of the Harley Owners Group who complete the 2011 Hoka Hey Challenge.
Why They Buy: Harley-Davidson Custom Sportster 1200
SueAnn Niland of Stevens Point, Wis., discusses her purchase from Wausau Harley-Davidson in Wausau, Wis.
Warn Industries Announces John Stransky as New President
Warn Industries has hired John Stransky as the company’s new President.
Viper Announces Marketing Relationship with duPont REGISTRY
Viper Powersports Inc. has announced its 2011 marketing relationship with duPont REGISTRY. duPont Publishing Inc. publishes six luxury/lifestyle titles, including duPont REGISTRY, that reaches individuals whose net worth significantly exceeds what is traditionally considered upscale
Rise Above Consulting Parts Ways with Sucker Punch Sallys
The relationship started with a chance introduction that Mike Lichter made between the founders of Sucker Punch Sallys, Jeff Cochran and Donny Loos and owner of Rise Above Consulting, Ken Conte during a bike photo shoot at Lichter’s studio in Boulder, Colorado.
PBTF Ride for Kids Events Haul In Over $126,000
Motorcyclists in California, Arizona and Tennessee brought a total of $126,326 to Ride for Kids