In partnership with RideNow dealerships, DragonFire "Store-In-Store" program has been rolled out – literally rolled out – as its innovative displays use a fully decked out UTV as a focal point for self-contained retail centers.
 
"The idea behind our ‘Store-In-Store’ program is to build an attractive display in which products and information can be relayed to the customer with ease," says DragonFire’s Chris Moore. "This consists not only of a stand-alone product display, but a completely accessorized demo vehicle as well. The goal is to give the customer a firsthand experience of what the final product will look like."
 
Since the RideNow chain of dealerships is based near DragonFire’s HQ in Arizona, the company said it made sense that they were the first to embrace this new way of doing business. RideNow Chandler and RideNow Peoria currently have these displays up and running, with more on the way.

Within days of the roll out, the RideNow group saw the potential of this program and opted to put two more stores on the docket to receive similar displays in the coming months. "We have enjoyed working with DragonFire to put together a customer-friendly Store-In-Store," says RideNow COO Bill Nash. "The display not only allows the customer to visually see the DragonFire parts and accessories, but it goes further by actually having a Polaris RZR XP900 fully outfitted with the cool DragonFire components."
 
Could this program work for other dealers? "This venture has helped us build on our business across the board by attracting customers to our stores," says Nash. "Based on this success, we plan on expanding the Store-in-Store Concept to some of our other dealerships, in conjunction with our friends at DragonFire."

For more information about this program with DragonFire, visit www.dragonfireracing.com.