My Name Is Otis . . .
Remember discretionary income does not mean disposable income!
A Lesson In Cheap
It was like buying a $250 50cc ATV online only to get the thing and realize that the wheels aren’t in the box and the carburetor is in pieces.
If It’s Tuesday, This Must Be Belgium?
Robin’s sordid tales of jet lag and bad judgement!
Help Wanted!
John urges dealers to update and upgrade their websites.
Lost Sales
Is your dealership missing sales opportunities? BOC presents ten reasons why dealers lose customers.
Selling Skills
The “trick” to selling more units is learning how to build more value.
Solution Man!
What if you can deliver equal or more value by making a few adjustments?
He Wants One . . .
Help your customers pick out what they want and show them how to take it home.
Yeah, And You Owe Me One!
Five ways to effectively leverage the law of reciprocity and improve just about every dimension of dealership life.
Finally?
Is Harley-Davidson’s bloom fading? Are consumers deciding to wait? Are there simply too many choices?
Staffing Issues
Are you appropriately staffed? The BOC offers guidelines and indicators to help you make staffing decisions.
We Don’t Need No Stinkin’ Film
A photography seminar is an ideal way to attract riders to your store.
Dazed And Confused
Robin examines the epidemic of vintage bike fever in the marketplace.
WIIFM
What’s in it for me? — the central theme in the agenda of every customer who has ever had to make a buying decision.
Sled Slowdown?
Pre-season secrets for increasing profitability in the snowmobile business.
Suggestive Selling
Related add-ons improve sales and customer satisfaction.