Tucker Adds Muc-Off Products to Brand Offerings
Tucker announced the addition of Muc-Off, industry-leading products that are easy-to-use, environmentally friendly and super effective.
Tucker Introduces Tires, Shop, Service Catalog
In response to dealer demand, Tucker released a new addition to the family of catalogs: Tires • Shop • Service.
Tucker Adds New Hires to Sales, Marketing Teams
As Tucker continues to ramp-up for its next chapter as a world-class powersports distributor the company has emphasized hiring sales and marketing professionals to showcase its dealer and brand partner-focused sales and marketing strategies.
Tucker Releases 2019 Catalog; New Brands, Products
Tucker has released its 2019 ATV/UTV catalog and announced the addition of new brands and products—with many exclusive to Tucker.
The New Tucker: Tucker Rocky Rebrands World Class Distribution
“The need for speed is innate in powersports enthusiasts and imperative as a distributor,” said Taz Sobotka, senior manager of marketing. “The Tucker ‘Power T’ logo conveys the visual allusion of speed and movement that represents the feeling of freedom we all love about powersports.”
Tucker Rocky to Exhibit at AIMExpo presented by Nationwide this October
The American International Motorcycle Expo presented by Nationwide (AIMExpo) has added another industry powerhouse to its showfloor with Tucker Rocky making its commitment to the 2018 show this October 11-14 at the Mandalay Bay Convention Center in Las Vegas. The sixth-annual event makes its West Coast debut where it will again serve as the rallying
DragonFire Announces Aggressive Pricing Strategy and New Products at Tucker Rocky Brand Expo
DragonFire has announced a remake of its image and an aggressive pricing strategy for 2018 by focusing on customers, their rides, and the release of new designs throughout 2018.
Tucker Rocky Issues Letter to Dealers About Bankruptcy Status
Kenan Ikels, vice president of Tucker Rocky, recently issued a letter to dealers regarding their Chapter 11 status as they plan to emerge from it in Q1. The company filed Chapter 11 bankruptcy in November and has been working with vendors and creditors to restructure their debt.
2017 Tucker Rocky/Biker’s Choice Gift Guide Now Available Online
Tucker Rocky/Biker’s Choice recently announced its 2017 Gift Guide, filled with products guaranteed to make the holiday season bright.
Tucker Rocky Welcomes Lowell Anderson as Director of Brands
Anderson previously worked as director of brands with J&P Cycles, responsible for the assortment, design and development of products for their private label brands, making him the perfect fit for his new role at Tucker Rocky/Biker’s Choice.
Tucker Rocky Now Distributing Factory Effex Apparel
Located in Valencia, CA, Factory Effex offers riders officially licensed apparel consisting of hats, t-shirts, hoodies, jackets, back packs and more.
Charlie Hadayia Jr. Takes New Leadership Role at Tucker Rocky/Biker’s Choice
Tucker Rocky/Biker’s Choice has announced that Charlie Hadayia Jr. has been named the new vice president of purchasing and merchandising.
Tucker Rocky Taps New Technology and Data Team to Lead Growth
Troy Rochat has joined Tucker Rocky as a vice president and will lead this strategic organization. Troy brings more than 25 years of experience in distribution operations and information technologies.
Q&A with Tucker Rocky President Eric Cagle
In less than a year since being hired to guide Tucker Rocky into its next 50 years, company president Eric Cagle is doing just that. Having spent 25 years at Caterpillar Logistics managing OEM and aftermarket parts businesses, Cagle brings a wealth of understanding on how to make course corrections for the corporate ship. We
Tucker Rocky Adds Cardo scala rider FREECOM Series
Tucker Rocky has announced the addition of the Cardo scala rider FREECOM 1, FREECOM 2 and FREECOM 4 to its line of communication products. The FREECOM Series is the newest members of the scala rider series and provides motorcyclists with the latest in Bluetooth headset technology.
Tucker Rocky Celebrates 50th Anniversary
Dealer & Brand Expo Combines With A Birthday Bash Celebrating 50 years is a milestone achieved by very few in the powersports industry. Tucker Rocky commemorated this watershed event with a big bash in Texas… and according to big brass, the ride is just beginning. Little did Ed Tucker know just how big his slick
