fbpx

DragonFire Announces Aggressive Pricing Strategy and New Products at Tucker Rocky Brand Expo

DragonFire has announced a remake of its image and an aggressive pricing strategy for 2018 by focusing on customers, their rides, and the release of new designs throughout 2018.

DragonFire has announced a remake of its image and an aggressive pricing strategy for 2018 by focusing on customers, their rides, and the release of new designs throughout 2018.

“The UTV market and consumer is ever changing, with new models and how and where the user rides. DragonFire’s focus on the consumer and improving the riding experience reflects in the release of 75 new SKUs in 6 key product categories,” says Megan Dible, sales and marketing manager for DragonFire. “Along with new race-inspired products, DragonFire has made aggressive changes to our retail prices. We are giving the consumers a premium line of accessories at a competitive MSRP.”

At the 2018 Tucker Rocky | Biker’s Choice Brand Expo in Frisco, TX, Dible says the company had its biggest product launch in brand history, introducing dealers to System 3, a new line of wheels and tires, race-inspired roofs, LED lights, Bluetooth 6 ft. whips, Opt X Windshields, among other new products on display.

“We had an excellent showing at the Expo. Dealers and reps were buzzing about the new bigger, badder DragonFire,” Dible noted.

Links:

DragonFire Racing

You May Also Like

Polaris Slingshot Introduces Over 40 New Styles in 2024 Spring Apparel Collection

Drawing inspiration from its vehicle lineup, the collection features bold and colorful designs coupled with subtle and sleek looks to show off one’s personal style.

Polaris Slingshot 2024 Spring Apparel Collection

Polaris Slingshot introduced its 2024 Spring Apparel Collection for men and women. Helping enthusiasts proudly showcase their affinity for the brand, the collection takes inspiration from the 2024 Polaris Slingshot lineup with more than 40 apparel options in two distinct aesthetics: “Bold and Colorful” and “Subtle and Sleek.”

New for 2024 are the first-ever Slingshot-branded sneakers and sunglasses, as well as specific women’s fits and styles. The 40-plus new items also include vibrant tees, performance shirts, hoodies, joggers, riding jackets, hats, home items and more. Both the “Bold and Colorful” and “Subtle and Sleek” lines offer new styles and graphics along with comfort for everyday wear and versatility to wear in or out of the Slingshot. Also featured in the lineup are matching tops and bottoms sets, which can be worn together or mixed and matched depending on customers' preferences.

R&G Expands Aero Crash Protector Range

R&G Aero Crash Protectors is expanding its range with applications for the 2024 KTM 1390 Super Duke R (EVO) and 125 Duke as well as the 2024 Kawasaki ZX-6R.

Aero Crash Protectors
Eibach 2024 Can-Am Maverick R X RS With Smart-Shox

Race-winning hardware for every machine.

2024 Can-Am Maverick R X RS with Smart Shox pro-UTV spring systems
Bitubo High Performance XZE Monoshock for H-D Softail Models

The XZE features a remote hydraulic preload adjuster option that lets you easily set up the spring for your weight and riding style.

XZE Monoshock
Drag Specialties March 2024 Product Releases

Featuring a front axle kit, 3/4 seat, foot-and shifter pegs, front brake caliper kits and a pub table.

calipers, seat, table,

Other Posts

Answer Racing to Support Wisconsin ATV/UTV Rider Training and Ambassador Program

Ambassadors will encourage youth to register for ATV Rider Safety Training and to follow important safety practices.

Answer Racing Wisconsin Ambassadors
Airbag-Equipped Harley-Davidson Smart Vest Offers Advanced Protection

Powered by D-air from Dainese Technology and sized for men and women.

Harley-Davidson Smart Vest
Octane Redefines Powersports Lending With Dealer Portal 2.0

Dealer partners can deliver an even faster, easier financing experience for their customers.

Dealer Portal 2.0
Engine Ice’s Ice Water Racing Coolant

Engine Ice’s Ice Water provides a significant reduction in surface tension, moving heat away from the engine fast.