Tucker Rocky Welcomes Lowell Anderson as Director of Brands

Tucker Rocky/Biker’s Choice recently announced the addition of Lowell Anderson as director of brands. Anderson comes to the company with an extensive background in the powersports industry.

“I’m very excited to be part of the Tucker Rock/Biker’s Choice family,” says Anderson. “As director of brands, I am looking forward to working with our brand team members to create a compelling assortment of products that is both profitable and desirable to our customers.”

Anderson previously worked as director of brands with J&P Cycles, responsible for the assortment, design and development of products for their private label brands, making him the perfect fit for his new role at Tucker Rocky/Biker’s Choice. He also led their merchandising team as well as assisted with the company’s creative marketing and branding efforts.

Prior to his position with J&P Cycles, Anderson worked as a senior manager for KTM North America, helping to create the KTM Hard Equipment product line. He also worked for Cycra Racing as the director of brands, creating their accessory line and an inventory management system.

Anderson is a motorcycle enthusiast who has raced both road bikes and dirt bikes. He continues to race dirt bikes as well as building metric bobbers in his spare time.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.