Tucker Rocky has rebranded to “Tucker,” honoring the company’s rich heritage and showcasing its status as a world-class leader in powersports distribution.
“The Tucker of today offers unrivaled services to our dealers and brand partners,” said Eric Cagle, president of Tucker. “From distribution, sales and customer service; to marketing, advertising and brand building, we are dedicated to the support and growth of powersports.”
As part of the rebranding, Tucker proudly introduces a new logo. The forward-facing square and large notched “T” combine to create a symbol of speed and innovation. Bold red was chosen to represent Tucker’s passion to deliver the best brands in powersports. Known in the industry for being dedicated to supporting its customers, the all-lowercase “tucker” is appropriately friendly.
“The need for speed is innate in powersports enthusiasts and imperative as a distributor,” said Taz Sobotka, senior manager of marketing. “The Tucker ‘Power T’ logo conveys the visual allusion of speed and movement that represents the feeling of freedom we all love about powersports.”
The individual pieces of the new Tucker logo come together as one to symbolize the unified qualities that make the company a world-class distributor. The new name symbolizes the vision and values of Ed Tucker’s humble beginnings when he started the company in 1967. Over 50 years later, Tucker continues to deliver the most powerful brands in powersports.
According to Tucker.com, “New leadership brings the best practices and new methodologies with the end goal of providing a level of service and support to the powersports industry. From data-driven sales information and analytics, to inventory and team selling strategies, to logistics, marketing and IT support, the services we offer our brand and dealer partners is unrivaled. The new Tucker has embraced the changes within the powersports industry and positioned itself at the front of the pack as a leader. The result is a lighter, faster, more powerful Tucker, with a clear memory of its heritage and humble beginnings.”
Look for the new look June 16, on location at the American Flat Track OKC Mile with Cory Texter and his CTR crew, and the High Point AMA Pro Motocross National in Mt. Morris, PA with EBR Performance/Altus Motorsports Yamaha and rider Ramy Alves.