fbpx

On the Road with Brands That Shine – Part III

A recap of the Sturgis rally, a radio appearance and more.

Where did summer go? When I left off with you guys last quarter, we were just working our way through August and preparing for the Sturgis rally. As of this week, we have hit our 30th state and 10th month on the road tour.

Well, it was another fantastic Sturgis rally. I spent time repping Sawicki Speed Shop out of Deadwood Custom Cycles for the start of the rally. Then, I got to exhibit/sponsor a few bike shows like Women’s Bike Build and Evo Entanglement at the Buffalo Chip with Sawicki and DK Custom Products. We even got to have an impromptu unveiling of the new Indian Challenger pipe from Sawicki at the Chip! Awesome to see so many friendly familiar faces having a great rally!

Many of us went straight from Sturgis over to Boise for the WPS National Sales Meeting without much of a breather in between.

Even with all the COVID testing and measures in place, I still managed to catch the post-Sturgis Covid. As such, we drove home to my sailboat in Seattle for a quarantine-cation. I did pick up a rad new brand during this time called INNOVV (shameless plug), which offers front and rear-mounted dash cams for motorcycles and off-road vehicles.

Early September showed a slow recovery and return to the road. Getting back to Sturgis where the White Whale had been patiently waiting for so long! I made it across Minnesota, Iowa, and into Wisconsin for a quick site visit at LeMans and dinner with one of my favs!

Chicago proved to be super exciting with a guest appearance on Gina Woods’ Open Roads Radio show and a great weekend of connection.

This is also where Bertha the Beastly Bagger had to return home and I picked up a 99 Dyna to finish out the trip. A big shout out to the Windy City group for helping me with storage and transport of Bertha while I continued on down the road. Then, a quick stop in Ohio to see Jason Moses at Cometic to learn how gaskets are made.

Rounding out September, I traveled through New England in a dead heat to hit the lower states by mid October. Currently I’m writing this from an unseasonably cold North Carolina. We’ll land the White Whale in Myrtle Beach to fly out to EICMA in Milan followed by Motorcycle Live in the UK.

It’s a busy life, but I wouldn’t trade our industry for the world! Thanks for following our journey and we will meet up again after the holidays! Who’s coming to AIMExpo?

And, for those of you in the Southern states… How big is your driveway?

You May Also Like

Making Motorcycle and Powersport Insurance Rider-Centric

For too long, motorcycle and powersport insurance has been an afterthought. It’s time to change that.

motorcycle, rider

Most riders probably don’t realize that their insurance experience could be far better than it is currently.

For decades, large insurance carriers have considered motorcycle and powersport insurance to be an ancillary product line. It is usually a small part of their business — in most cases, only 2% to 3% of their books — and as such, they tend not to invest in any changes to the underlying product, like additional coverages or dynamic pricing. The digital self-service platforms that exist today are usually antiquated and frustrating for consumers to navigate on their own. In addition, most small or mid-sized carriers don’t offer specialty vehicle insurance, so competitive options are even more limited. 

Apparel Pro: Casual Riding Boots vs. Adventure/Touring Boots

The boot you wear depends on the length of the ride.

casual riding boot, motorcycle boot
Q&A: Snowmobiles 101

What are the different types of snowmobiles and some popular upgrades?

snowmobile, rider, snow, mountain
ATV and UTV Suspension Deep-Dive

Understanding the suspension system of your four-wheeled, off-road vehicle can go a long way in maintaining and improving your ride.

Using a Generic vs. Off-Road GPS

Instead of using a phone or standard GPS device, off-roaders should get a purpose-built one..

off-road GPS, UTV

Other Posts

Sturgis Motorcycle Museum Announces 2024 Inductees to Hall of Fame

The Hall of Fame Class of 2024 is notable for its deep roots in the culture of motorcycling.

Sturgis Museum and Hall of Fame banquet
Sawicki Speed Introduces New ‘RT’ Line of Exhausts

The Royal-T Racing design offers Harley-Davidson and Indian Motorcycle riders even more performance exhaust options.

RT Exhaust
Iconic Buffalo Chip Bringing the Spirit of the Chip to AIMExpo 2024

The Spirit of the Chip will come to the 2 Wheel Custom Showcase.

AIMEXPO logo 2024