ODI Grips of Riverside, CA announced a new product distribution agreement with Technical Touch BvbA of Belgium.
ODI Grips are distributed throughout European countries through vast levels of successful distribution however, Belgium, Holland and the Benelux have each been lacking a distribution warehouse. ODI appointed Technical Touch to serve as the exclusive ODI Powersports Distribution warehouse for each of these territories while also serving a larger role as an ODI European fulfillment center for the popular ODI Podium CFT, Podium FLIGHT and the 7/8 OE replacement model handlebars.
The primary directive for Technical Touch, through the remainder of 2018, is to expand sales and knowledge of the product range, throughout their primary market and throughout the EU territories.
Technical Touch’s target by the end of 2018 is to be running a completely new B2B and B2C E-Commerce platform to support these trans-European sales to premium dealers throughout the EU.
“Our goal for ODI is to infiltrate the European market through digital channels, while maintaining the personal, high quality after sales service that our customers are used to,” said Diego Claessens of TT. “Today, having the electronic content available is most important.”
Being extremely involved with the Racing side and working directly with core European and World Championship race teams will be a significant factor for the success of Technical Touch. Adding each of ODI’s core products and accessories to the current line-up of KYB suspension, X-Trig triple clamps, Yoshimura exhausts and Hinson clutches, fills in the gap for controls with handlebars and grips.
“We are very pleased that we can distribute ODI products through our vast network. This becomes our fifth big brand in the line-up and will be a great addition to the current product range. We have a lot going on in a short amount of time and we’ll be ready to re-enter the market with our new E-commerce platform for B2B and B2C customers by the end of 2018, just in time before the start of the 2019 season,” said Claessens.