It’s an exciting, pivotal time for Benelli now that the brand is distributed in North America by Keeway Group — dba in the U.S. as Keeway America — the co-owner and exclusive worldwide manager of the Benelli brand. Keeway America is hiring immediately, with new models of motorcycles arriving in the first quarter of 2024.
To clarify confusion due to misreporting on some websites, the Keeway Group is not owned by Zhejiang Qianjiang Motorcycle Co. Ltd. (QJ). Keeway and QJ jointly acquired the Benelli brand in 2005. QJ is the principal owner of the Benelli brand, with Keeway Group the sole additional owner.
Keeway Group is also the sole owner of other brands and plans to make its in-house brand of Keeway available to U.S. enthusiasts by the second quarter of 2024, which will include retro and modern scooters, plus a 300cc motorcycle, which will be of particular interest to women; new riders; and anyone desiring an easy-to-ride, low-seated motorcycle.
Keeway America is presently in a highly dynamic mode, actively pursuing establishing its offices, staffing and country-wide dealer network, for the Benelli and Keeway brands. Keeway America has relocated to new offices in Frisco, a suburb north of Dallas, Texas, choosing this centrally located address for easy and quick access to all of the U.S.
Frank Zhuang, Keeway America general manager, said, “Benelli is entering its most exciting days in the USA, following decades of relying on individual distributors, beginning with the fondly remembered Cosmopolitan Motors and Montgomery Wards in the 1960s. We can now promise improved dealer and enthusiast support and services, together with a growing number of new models defining a broad range of displacements, meeting the demands and passions of a wide variety of riders. This is an electrifying time for us, reaching out to enthusiasts at any stage in their motorcycling life, with our fun choices of rides.”
Keeway America currently has openings for technical staff, parts staff, district sales managers in various regions, sales support staff, marketing staff and management associates. Those interested in joining the professional team at Keeway America are encouraged to send inquiries and resumés to the contact information below:
Dealers are also highly encouraged to contact Keeway America to learn about its available locations from coast to coast, whether a dealer is a past or existing Benelli franchise or wishing to carry either or both the Benelli and Keeway brands for the first time. Please use the contact information above.
News about the specific 2024 Benelli and Keeway models coming to America will be revealed within the next few weeks.