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MIC Rolls Out Weekly RideReport: New Powersports Industry Email Update Available

The Motorcycle Industry Council is providing weekly updates on powersports news and on the association’s activities and initiatives in a new emailed newsletter, the MIC RideReport.

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The Motorcycle Industry Council is providing weekly updates on powersports news and on the association’s activities and initiatives in a new emailed newsletter, the MIC RideReport.

RideReport is available to anyone who is interested. MIC members are automatically subscribed and non-members can receive the weekly update by signing up here. However, only MIC members can access additional information, downloads and more.

“It’s important to keep our members up to date on the wide variety of work the MIC is doing, from initiatives that introduce the public to powersports, help growth and increase ridership, to government relations efforts on behalf of the industry and our customers,” said MIC President and CEO Tim Buche. “And there will be times that we’ll ask our members to add their voices on key issues as we continue our mission to preserve, protect and promote powersports. RideReport will provide a great new channel of communication for the MIC, its members and the industry.”

RideReport will also have fun features, such as infographics with industry statistics that can be shared on social media; updates on earned-media placements by the MIC’s outreach team, Motorcycles.org; invitations to powersports events and receptions; and new member highlights and member profiles.

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“We’re doing even more to engage with our members and to share with the industry some of the inner workings of the MIC,” said Ty van Hooydonk, vice president, communications at the MIC. “Our members know how hard MIC staff work to boost the powersports industry and the many benefits that membership can bring, but it’s not always apparent to all. RideReport is one way for us to highlight some of those benefits while sharing important industry news.”

To ensure you receive RideReport in your email, sign up here.

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