MIC Names Corey Meyerson as New Membership Advisor

Corey Meyerson, former director of partnerships at MX Sports Pro Racing, has joined the Motorcycle Industry Council as Membership Advisor.

Corey Meyerson, former director of partnerships at MX Sports Pro Racing, has joined the Motorcycle Industry Council as Membership Advisor.

Meyerson worked with the Lucas Oil Pro Motocross Series more than seven years, developing strong relationships with sponsors, vendors, media and others across the industry.

“Corey will give our membership division a boost of new energy,” said Tim Buche, MIC president and CEO. “The rapport she built with aftermarket and trade businesses will not only help the MIC recruit and retain members, it will help foster a common purpose and beneficial relationships among all our members. Her experience developing events and marketing strategies will further help the association as she works with various committees within the MIC and with the MIC’s trade show, AIMExpo.”

At MX Sports Pro Racing, Meyerson oversaw NBC Sports coverage of the Lucas Oil Pro Motocross Championship Series. Her responsibilities included evaluating weekly race programming, and managing events, sponsorships and experiential marketing initiatives. Meyerson also worked on series merchandising and managed team relationships with vendors.

Before joining MX Sports Pro Racing, Meyerson was manager of motocross for NBC Sports Group and an associate producer and, prior to that, she worked at ESPN as a production assistant in the X Games.

“I see tremendous potential for membership growth at the MIC, making this such a thrilling time to join the association,” Meyerson said. “I’m eager to start on ideas I have for programs that could help recruit new members and that would excite existing members. I know I can help the MIC build dynamic and successful relationships within the industry that will benefit all.”

Meyerson, a graduate of Chapman University in Orange, CA, will remain in Knoxville, TN, for the time being. The location allows for easier travel to many member offices in central and eastern regions of the U.S.

Link: MIC

You May Also Like

LeMans Corp. Adds Vice President of Supply Chain

Podlewski has over 24 years in diverse roles within Harley-Davidson and 30 years with supply chain and operations in total.


LeMans Corp. has announced the addition of Kipp Podlewski as its new vice president of supply chain. With a rich background of senior-level roles in multinational corporations, Podlewski is set to bring a high-level of expertise to LeMans Corp.

In his role as vice president of supply chain, Podlewski will be responsible for overseeing purchasing and all other facets of supply chain. This includes developing and implementing innovative strategies for procurement, logistics and distribution, further enhancing LeMans Corp.'s position as a key player in the powersports aftermarket sector.

Krämer Motorcycles USA Adds to Dealer Network

Colorado Springs Powersports joins the company’s North American dealer network.

AIMExpo 2025 Returns to Las Vegas

AIMExpo is set to rock the Las Vegas Convention Center Feb. 5-7, 2025, for what is shaping up to be a third record-breaking show year.

LAND Partners With Bloom to Supply Electric Battery Solutions

The LAND and Bloom collaboration spurs efficiency, growth and innovation across the light electric vehicle industry.

LAND logo
Moto Guzzi USA Announces Northeast Demo Tour

Attendees will have the opportunity to get behind bars of the newest Moto Guzzi models.

Moto Guzzi Northeast Demo Tour, Moto Guzzi 2024 motorcycle models

Other Posts

Segway Powersports Adds New Managers

JJ Pecsok joins as sales operations manager and Caitlyn Williams transitions to field marketing manager.

Suzuki and H.E.P. Announce Next 2024 RM Army Boot Camp

The boot camp includes track time, pro rider interactions and unforgettable moments at this event for Suzuki motocross motorcycle owners.

Turn 14 Distribution Adds EVS Sports to the Line Card

The partnership between Turn 14 Distribution and EVS Sports will bring customers an expanded selection of powersports protection.

Boundless Rider Launches Safe Rider Program

The Safe Rider Program utilizes AI-powered crash detection technology to provide real-time emergency response coordination.

Boundless Rider logo