In honor of Breast Cancer Awareness Month, JohnDow Industries has launched its Fuel Chief brand’s “Caddy for a Cause” fundraising campaign. Proceeds from the campaign will go toward breast cancer research.
Introduced in mid-2011, JDI began contributing $10 to this research for every Fuel Chief FC-25GC 25-gallon Steel Gas Caddy sold. The original program for 2011 was extended through December of 2012. JohnDow has communicated the campaign with visibility through product packaging, JDI shirts, trade show exposures, sales flyers, the JDI website, email blasts, media releases, and distributor and sales rep communications.
"The Fuel Chief products (portable fuel storage and handling) are about safety and saving lives, so it is a natural partnership. We want to give back to this very worthy cause," stated JDI management.
Fuel Chief’s FC-25GC Gas Caddy has achieved UL Listing status while also complying with OSHA guidelines. JohnDow is the only manufacturer with these safety credentials and is the largest manufacturer of gas caddies in North America.