fbpx

Idaho Motorcycle Co. Celebrates Grand Opening

This dealership is exclusive to the Piaggio Group brands.

Piaggio Group Americas added to its growing retail network with the grand opening of premium retail destination Idaho Motorcycle Co. in Idaho Falls, Idaho. This flagship location, exclusive to Piaggio Group brands, features Aprilia, Moto Guzzi, Piaggio, and Vespa motorcycles and scooters in a modern showroom to showcase not only premium vehicles but also apparel, accessories and parts to suit a wide variety of riding styles and needs.

Idaho Motorcycle Co. is a true motorcycling destination on the western Rockies, with access to the Grand Tetons, Yellowstone and thousands of square miles of majestic roadways and untamed wilderness access. Located at 845 Milligan Road, Idaho Falls, ID 83402, the destination dealership joins a global network of Piaggio Group Flagships and is a cornerstone for the modern dealership expansion of Piaggio Group Americas and the U.S. market.

“We believe that a premium retail experience is critical to serve our passionate Aprilia, Moto Guzzi, Piaggio and Vespa customers, allowing them to connect at a deeper level that resonates with a modern enthusiast that allows them to engage with our products and connect with our brands in a whole new way,” said Marco d’Acunzo, president and CEO of Piaggio Group Americas. “With the opening of The Idaho Motorcycle Co., we not only expand on a strong business relationship, but we reinforce our presence in one of the most idyllic riding environments in North America.”

“What a great honor to join in this new adventure with the Piaggio Group,” said Todd McKelley of Idaho Motorcycle Co. “We are very excited to be working together with the Piaggio Group, a leader in the two-wheel world, based in Milan, to open the first standalone Motoplex dealership in the Pacific Northwest. The Motoplex concept is exclusive for premium dealers that represent all Piaggio brands: Aprilia, Moto Guzzi sport and adventure motorcycles, as well as Vespa and Piaggio scooters. We have created a wonderful retail environment that celebrates each of the brands. Our team is enthusiastic about the new possibilities and are eager to share this with our market and our existing customers.”

You May Also Like

Bridgestone Motorcycle Products Team Announces Organizational Changes

Jim Dowell has been promoted to national sales and racing program manager and Caleb Houser to senior manager of channel sales.

bridgestone-motorcycle-promotions

The Bridgestone Motorcycle Products team announced two strategic organizational changes in the U.S. and Canada that will allow for additional levels of flexibility and responsiveness to customer and market needs.

First, Jim Dowell has been promoted to the newly created role of national sales and racing program manager for Bridgestone Motorcycle Products in the U.S. and Canada. With this promotion, Dowell will lead the sales team and racing efforts. Dowell’s primary responsibilities include developing and executing strategic sales plans, growing market share and optimizing profitability. Dowell joined Bridgestone nearly six years ago as senior manager of channel sales for motorcycle products. During his tenure with the company, Dowell has consistently been recognized for his dedication and performance, even earning the prestigious Bridgestone President’s Club Award in both 2020 and 2023 for outstanding sales. Dowell will report to Jared Williams, general manager for Bridgestone Motorcycle Products in the U.S. and Canada.

Segway Powersports Launches Segway Factory Racing

In an effort to usher in a new generation of competitive off-road racing enthusiasts, Segway Powersports launches Segway Factory Racing.

Segway Factory Racing
Hanx For Our Troops, Harley-Davidson Partner for Veterans

Harley-Davidson partners with HANX For Our Troops to support veterans through coffee sales, limited-edition merchandise and more.

harley-davidson-hanx
Rabaconda Opens Canadian Fulfillment Center

Rabaconda is set to offer free shipping and faster delivery times for Canadian orders of its tire changing tools and accessories.

rabaconda-canada
Turn 14 Distribution Appoints Powersports Marketing Manager

Turn 14 Distribution appoints Nashona Haldane as Powersports Marketing Manager with over 20 years of experience.

nashona-haldane
Other Posts
Honda Enhances Real-Time Dealership-Inventory Website Feature

The new Honda feature enables quick, transparent access to dealer inventory.

honda-real-time-inventory
MAP Services Corp. Adds 14 New Brands

MAP Services Corp. offers advanced seller identification and policy adherence monitoring, providing valuable insights for clients.

MAP Services
Charlie Hadayia Jr. Returns to S&S Cycle

With his industry experience and proven track record, Charlie Hadayia’s return aims to drive growth, innovation and market expansion.

charlie-hadayia-feature
Segway Powersports Hires 2 New Managers

Ton Truong has been promoted to service manager, while Collin Mikottis joins as field marketing manager at Segway Powersports.

segway-new-managers