Piaggio Group Americas added to its growing retail network with the grand opening of premium retail destination Idaho Motorcycle Co. in Idaho Falls, Idaho. This flagship location, exclusive to Piaggio Group brands, features Aprilia, Moto Guzzi, Piaggio, and Vespa motorcycles and scooters in a modern showroom to showcase not only premium vehicles but also apparel, accessories and parts to suit a wide variety of riding styles and needs.
Idaho Motorcycle Co. is a true motorcycling destination on the western Rockies, with access to the Grand Tetons, Yellowstone and thousands of square miles of majestic roadways and untamed wilderness access. Located at 845 Milligan Road, Idaho Falls, ID 83402, the destination dealership joins a global network of Piaggio Group Flagships and is a cornerstone for the modern dealership expansion of Piaggio Group Americas and the U.S. market.
“We believe that a premium retail experience is critical to serve our passionate Aprilia, Moto Guzzi, Piaggio and Vespa customers, allowing them to connect at a deeper level that resonates with a modern enthusiast that allows them to engage with our products and connect with our brands in a whole new way,” said Marco d’Acunzo, president and CEO of Piaggio Group Americas. “With the opening of The Idaho Motorcycle Co., we not only expand on a strong business relationship, but we reinforce our presence in one of the most idyllic riding environments in North America.”
“What a great honor to join in this new adventure with the Piaggio Group,” said Todd McKelley of Idaho Motorcycle Co. “We are very excited to be working together with the Piaggio Group, a leader in the two-wheel world, based in Milan, to open the first standalone Motoplex dealership in the Pacific Northwest. The Motoplex concept is exclusive for premium dealers that represent all Piaggio brands: Aprilia, Moto Guzzi sport and adventure motorcycles, as well as Vespa and Piaggio scooters. We have created a wonderful retail environment that celebrates each of the brands. Our team is enthusiastic about the new possibilities and are eager to share this with our market and our existing customers.”