Iconic Buffalo Chip Bringing the Spirit of the Chip to AIMExpo 2024

The Spirit of the Chip will come to the 2 Wheel Custom Showcase.

AIMExpo and the Sturgis Buffalo Chip are joining forces to bring the Spirit of the Chip to the 2 Wheel Custom Showcase during the 2024 show in the Las Vegas Convention Center, Feb. 6-8. The 2 Wheel Custom Showcase, curated by bike builder Kevin Dunworth, will feature 10 of the top builders from across the country.

Rod “Woody” Woodruff, president and CEO of the Legendary Sturgis Buffalo Chip, will personally select the bike and builder that fires him up the most for the 2024 Sturgis Rally and that best represents The Best Party Anywhere. The winner will be awarded “The Spirit of the Chip” trophy at AIMExpo’s 2 Wheel Custom Showcase.

“I’m excited to see all the custom builds and to award the bike and builder that captures the spirit of the Buffalo Chip and the custom motorcycle culture it represents,” said Woodruff. “The Buffalo Chip team can’t wait for AIMExpo 2024, and we’re going to have a lot of fun with the motorcycle industry. AIMExpo is the event the powersports industry looks forward to all year.”

The Chip will also present the “Best Party Bar” at AIMExpo, which will be located next to the showcase.

“AIMExpo is about uniting the entire powersports and motorcycle industry,” said Andre Albert, director of marketing and events, Motorcycle Industry Council. “Everyone has a place here, and collaborating with the iconic Legendary Sturgis Buffalo Chip will help elevate our showcase within the custom and V-twin community and bring even more people into the AIMExpo community.”

Attendees are invited to visit the Buffalo Chip display and learn more about the beautiful Black Hills of South Dakota, the world-renowned Sturgis Motorcycle Rally, and the 43-year history of the Buffalo Chip.

AIMExpo 2024 will be commanding over 225,000-square-feet of show space at the Las Vegas Convention Center, Feb. 6-8, with nearly 20 OEMs, five major distributors and over 350 exhibitors in attendance. Additional show features include AIMExpo’s Disruptive Thinking stage, which will feature an impactful education program delivered by Motorcycle & Powersports News and AIMExpo; New Product Central; two e-Bike demo tracks; the Dealer Tech Zone; the MIC Business Center; the AIMExpo Industry Party powered by Turn 14 Distribution; and more.

You May Also Like

Bridgestone Motorcycle Products Team Announces Organizational Changes

Jim Dowell has been promoted to national sales and racing program manager and Caleb Houser to senior manager of channel sales.


The Bridgestone Motorcycle Products team announced two strategic organizational changes in the U.S. and Canada that will allow for additional levels of flexibility and responsiveness to customer and market needs.

First, Jim Dowell has been promoted to the newly created role of national sales and racing program manager for Bridgestone Motorcycle Products in the U.S. and Canada. With this promotion, Dowell will lead the sales team and racing efforts. Dowell’s primary responsibilities include developing and executing strategic sales plans, growing market share and optimizing profitability. Dowell joined Bridgestone nearly six years ago as senior manager of channel sales for motorcycle products. During his tenure with the company, Dowell has consistently been recognized for his dedication and performance, even earning the prestigious Bridgestone President’s Club Award in both 2020 and 2023 for outstanding sales. Dowell will report to Jared Williams, general manager for Bridgestone Motorcycle Products in the U.S. and Canada.

Segway Powersports Launches Segway Factory Racing

In an effort to usher in a new generation of competitive off-road racing enthusiasts, Segway Powersports launches Segway Factory Racing.

Segway Factory Racing
Hanx For Our Troops, Harley-Davidson Partner for Veterans

Harley-Davidson partners with HANX For Our Troops to support veterans through coffee sales, limited-edition merchandise and more.

Rabaconda Opens Canadian Fulfillment Center

Rabaconda is set to offer free shipping and faster delivery times for Canadian orders of its tire changing tools and accessories.

Turn 14 Distribution Appoints Powersports Marketing Manager

Turn 14 Distribution appoints Nashona Haldane as Powersports Marketing Manager with over 20 years of experience.

Other Posts
Honda Enhances Real-Time Dealership-Inventory Website Feature

The new Honda feature enables quick, transparent access to dealer inventory.

MAP Services Corp. Adds 14 New Brands

MAP Services Corp. offers advanced seller identification and policy adherence monitoring, providing valuable insights for clients.

MAP Services
Charlie Hadayia Jr. Returns to S&S Cycle

With his industry experience and proven track record, Charlie Hadayia’s return aims to drive growth, innovation and market expansion.

Segway Powersports Hires 2 New Managers

Ton Truong has been promoted to service manager, while Collin Mikottis joins as field marketing manager at Segway Powersports.