fbpx

AIMExpo Launches 2 Wheel Custom Showcase for 2024 Show

Back for the first time in five years, the show will feature a selection curated by Kevin Dunworth.

Returning for the first time in five years, AIMExpo is bringing back a Custom Bike Showcase to the 2024 show in Las Vegas. Curated by bike builder Kevin Dunworth, AIMExpo’s 2 Wheel Custom Showcase will feature 10 iconic builds from some of the top builders in the country. Dunworth is personally selecting the builders, and the first to be announced are: David Chang, Larry Curik, Kacey Elkins, Roy Martin and Mark Rabideau. Additional builders will be considered and announced before the end of the year. Read more about the builders here.

“Motorcycles are canvases,” Dunworth said. “Many riders immediately start personalizing their bikes right after purchasing through handlebars, grips, pegs and paint, and some of the best raise personalization to an art form. Custom motorcycles exemplify the freedom and individuality of motorcycle riders and to have these diverse artistic pieces at our industry’s trade show allows dealers and manufacturers to experience the street-level culture firsthand. This showcase will show how custom parts and accessories and this lifestyle can be incorporated into their marketing and sales programs.”

“Aftermarket parts and customizing of motorcycles is a significant part of the motorcycle culture and industry,” said Andre Albert, director of marketing and events, Motorcycle Industry Council. “Integrating the 2 Wheel Custom Showcase into AIMExpo brings everything full circle for the industry — from manufacturer to aftermarket, to dealers, to the end user (builder) and back to the manufacturers. This connection will allow dealers to see firsthand how the stock motorcycles they sell can be transformed and can help inspire them when choosing aftermarket parts to stock. This in turn will help develop relationships with customers wanting to add some personal flair to their ride. And by supporting this key segment, manufacturers can see what’s trending which may potentially influence the future design of motorcycles, parts and accessories.  

You May Also Like

The Exclusive Aprilia Pro Experience Is Back

Special guests include Aprilia Racing MotoGP riders Aleix Espargaró and Maverick Viñales as well as MotoGP Legend Max Biaggi.

aprilia-pro-experience

The Aprilia Pro Experience is back, a dream day that allows a limited number of enthusiasts to get on the track with some of the best riders in the world as coaches.

The event will take place at Misano World Circuit on Sunday, June 9, following the 2024 edition of Aprilia All-Stars — the enthusiast event starring the riders and bikes which have produced the most victories in World Championship GP Motorcycling with Aprilia — which will liven up the Romagna track on Saturday, June 8.

REV’IT! Opens 1st Store in Denver

REV’IT! has set up its store to also be a community hub.

REV'IT! Denver store
Trader Interactive’s New TraderConnect Embeds Dealer Listings in OEM Websites to Increase Leads

TraderConnect showcases RV, Cycle, Commercial Truck and Equipment Trader listings.

Trader Interactive logo
Triumph Launches Online Clothing Shop and Heritage Collection in the U.S.

Many customer will be able to shop the Triumph Heritage Collection for the first time.

Triumph Online Clothing Shop
Turn 14 Distribution Adds Several Companies to the Line Card

Turn 14 added RK Chain, Hinson Clutch, Athena and Maxima Racing Oils to its offerings.

RK Chain, Hinson Clutch, Athena, Maxima Racing Oils

Other Posts

Segway Powersports Experiences Record Growth in Q1 Amidst a Flat Market

The off-road powersports vehicle manufacturer continues to increase its U.S. market share with record year-over-year Q1 sales figures and new dealer signups.

Segway Villain
Parts Unlimited Welcomes New South Central Region Sales Rep

Romero comes with several years of powersports experience at the distributor level.

Anthony Romero
VP Racing Named Official Powersports Oil for Giaccmoto Yamaha Racing

VP powersports engine oils are also the choice of championship teams in the MotoAmerica series.

VP Racing logo
Check Your Blind Spots —An Extra Look Can Save a Life

May is Motorcycle Safety Awareness Month.

Motorcycle Safety Awareness Month