For the first time, Honda is creating a “Power of Dreams Experience” exhibit at the 2011 Sundance Film Festival. The interactive venue will showcase unique Honda products highlighting innovation, environmental leadership and advanced technology.
Festival attendees and local residents will have the opportunity to visit the “Honda Power of Dreams Experience” for six days, Fri., Jan. 21, through Wed., Jan. 26, from 10 a.m. to 5 p.m. at 268 Main Street, Park City, Utah. The venue is open to the public free of charge.
Honda motorcycle products on display inside its Main Street location include a Honda Gold Wing with the industry’s
first motorcycle airbag, a Honda CBR250R entry-level motorcycle, a
Honda PCX mid-size scooter and an interactive motorcycle rider safety
and training simulator. Other products include the Honda FCX Clarity, the world’s most advanced fuel cell
electric vehicle; a cutaway of the Honda CR-Z Sport Hybrid, the first
hybrid with a 6-speed manual transmission; and a 12-foot scale model of the
HondaJet, Honda’s first advanced light business jet.
The “Honda Power of Dreams Experience” will feature live 10-minute
demonstrations of the world’s most advanced humanoid robot, ASIMO
(Advanced Step in Innovative Mobility). Designed to someday assist
people in their homes, ASIMO is the culmination of more than two
decades of research and development by Honda engineers. ASIMO
demonstrations will take place hourly starting at 10 a.m. and ending at
4 p.m. Honda will also premiere “The Undying Dream,” the
eighth and newest film in its popular “DREAM THE IMPOSSIBLE”
“The Undying Dream” features Big Wave professional surfer Laird Hamilton, along with motorcycle racers and Honda associates (employees) sharing stories about what happens when a dream takes hold of you and drives you to succeed. “The Undying Dream” was directed by Sundance Film Festival two-time Grand Jury Prize Winner, Ondi Timoner (Cool It, We Live in Public, Join Us, Dig!). The film will screen at the Honda Power of Dreams venue every hour on the half hour.
Honda has been a supporter of the Sundance Institute and an official sponsor of the Sundance Film Festival for three years. Honda is also the exclusive sponsor of Sundance Channel’s “Interview” program at the Honda Power of Dreams Studio at the Sundance Film Festival. This program will feature talent from the 2011 Sundance Film Festival selections and will run on Sundance Channel, online and via Video on Demand. For more information, visit www.sundance.org.