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Harley-Davidson Raises Awareness of Disabled American Veterans Through ‘Harley’s Heroes’ Program

For the fourth straight year, Harley-Davidson continues its tradition of honoring United States military veterans throughout the month of November. This year, the company is raising awareness through a national video campaign spotlighting two veterans who have benefited from the program. Harley’s Heroes brings DAV mobile service offices to Harley-Davidson dealerships throughout the country more than 200 days out of the year, bringing services directly to where veterans live.

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For the fourth straight year, Harley-Davidson continues its tradition of honoring United States military veterans throughout the month of November. This year, the company is raising awareness of DAV (Disabled American Veterans) and the Harley’s Heroes program through a national video campaign spotlighting two veterans who have benefited from the program.
 
Troy Torgerson of Wausau, Wis., and Nick Bernardi of Newark, N.J., both served in Iraq and sought help from the DAV upon their return home. Their videos can be viewed at www.harley-davidson.com/military.
 
Harley’s Heroes brings DAV mobile service offices to Harley-Davidson dealerships throughout the country more than 200 days out of the year, bringing services directly to where veterans live.
 
DAV National Service Officers, all of whom are disabled veterans themselves, help veterans understand and apply for the benefits available, including medical treatment, disability compensation, insurance, home loans, continued education and training, and more. Veterans get help navigating the process of applying for and securing the benefits to which they’re entitled through the VA. Last year, Harley’s Heroes helped the nation’s heroes claim tens of millions of dollars in earned benefits.
 
“Through these veterans’ stories, we’re hoping to inspire other veterans by showing them the positive impact DAV can have, as well as motivate them to pursue the benefits they deserve,” said Mike McCann, director of core consumer marketing at Harley-Davidson. “The services the DAV provides all across the country day in and day out are vital to helping injured veterans move onward with their lives, and we’re proud to support their efforts with the Harley’s Heroes program.”
 
Since 2007, Harley-Davidson has provided $2 million in grants to the DAV. DAV mobile service offices visit more than 800 U.S. locations each year and serve more than 18,000 veterans per year through this program.

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