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Harley-Davidson 2010 MDA contributions reach $3.3 million

The Harley-Davidson family of customers, dealers, employees and suppliers presented a contribution of $3.3 million to the Muscular Dystrophy Association Sept. 6 during the annual Jerry Lewis MDA Labor Day Telethon. The 2010 contribution marks the 30th year Harley-Davidson has supported MDA, and brings its cumulative fundraising to more than $76 million.

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The Harley-Davidson family of customers, dealers, employees and
suppliers presented a contribution of $3.3 million to the Muscular
Dystrophy Association Sept. 6 during the annual Jerry Lewis MDA Labor Day
Telethon. The 2010 contribution marks the 30th year Harley-Davidson has supported MDA, and brings its cumulative fundraising to more than $76 million.

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Harley-Davidson
Motor Company’s Vice President, Channel Strategy and North American
Sales, Jeff Merten, presented the check to the MDA on behalf of those
who raised funds throughout this past year. "Today, what began as a
charitable idea has become a much more personal journey," said Merten
during the telethon broadcast. "This year, thousands upon thousands of
members of the Harley-Davidson family gave their time, their love and
their dollars to help fulfill the dreams of a brighter future for kids
with muscular dystrophy."

Harley-Davidson fundraising activities
for the Muscular Dystrophy Association included pledge rides, dealer
fundraisers, motorcycle raffles, Black and Blue Ball fundraising
dinners and commemorative pin sales. Funds raised support MDA summer
camps, life-saving research and comprehensive medical care for children
and adults with neuromuscular disease. These efforts have again placed
the company among the top corporate donors to MDA this year.

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Joining
Merten on the telethon broadcast were representatives from the Eastern
Harley-Davidson Dealers Association, which holds the single largest MDA
fundraising event in the country – the annual Ride for Life. The 2010
event raised more than $965,000. Also participating in the broadcast
were representatives from Kutter Harley-Davidson in Janesville,
Wisconsin; Mitchell’s Modesto Harley-Davidson in Southern California;
and Sauk Prairie Harley-Davidson in Sauk City, Wisconsin. All of these
dealerships also hosted top MDA fundraising events this year.

Harley-Davidson
has been a national sponsor of the Muscular Dystrophy Association since
1980. This longstanding partnership started with the simple notion of
"Bikers Ride for MD’ and has resulted in millions of dollars being
raised to help MDA and the children and adults it supports. For more
information on the Harley-Davidson and MDA relationship visit www.mdarides.org.

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