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H-D1 Marketplace Now Accepting Private-Party Listings

Private parties join dealers on the go-to online marketplace for used H-D bikes.

H-D1 Marketplace, the largest online marketplace for pre-owned Harley-Davidson listings, is taking the exciting step to connect a wider range of riders to their next bikes by accepting private-party listings of pre-owned Harley-Davidson motorcycles. This will be the first time that individual customers will be able to list their motorcycle for sale on H-D1 Marketplace. All motorcycles listed for sale may be viewed by the thousands of customers visiting the H-D1 Marketplace website. Customers who are interested in purchasing a bike from the H-D1 Marketplace can either contact the private party seller or the dealer directly through the site. Rider-to-Rider financing options are available to customers purchasing from a private party, in addition to in-dealership financing. 

“H-D1 Marketplace has redefined online marketplace for pre-owned Harley-Davidson motorcycles,” said Jochen Zeitz, chairman, CEO and president, Harley-Davidson. “This new private-party feature will bring together even more buyers and sellers of Harley bikes. This is our next step in building the ultimate online home for the sale and purchase of pre-owned Harley-Davidson motorcycles.”

Private-party listings on H-D1 Marketplace will be limited to Harley-Davidson models located in the U.S. Each listing will include photos and details about the motorcycle. All bikes will also be validated by VIN and go through a review-and-approval process before the listing is launched.

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