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The Future of Buying: Navigating Powersport Consumer Trends

Insights into a study on the future of powersport shopping.

Future of Buying Study
Cycle Trader and ATV Trader Expand Buy Now, Digitizing All Finance and Purchase Steps

The expanded Buy Now platform fast-tracks financing and sales for both dealers and buyers.

Online or Inventory — What’s the Better Investment?

We were supposedly losing a lot of business to the online powersports sites.

motorcycle apparel, dealership, customer service
H-D1 Marketplace Now Accepting Private-Party Listings

Private parties join dealers on the go-to online marketplace for used H-D bikes.

H-D1 Marketplace
H-D1 Becomes Largest Online Destination for Pre-Owned Harleys

H-D1 Marketplace showcases the entire selection of pre-owned Harley-Davidson motorcycles from the company’s U.S. dealer network, that are available for customers to browse and customize online.

5 Reasons Manufacturers Need to Control Online Sales

Let me start by saying that, according to a 2021 study by Forrester Research in the United States, 57% of all business-to-consumer sales happen on online marketplaces! This is a crazy huge percent and it is even bigger in the rest of the world. For example, in the same Forrester report, they said that in China it

PODCAST: Helping the Online Customer

F&I expert Emre Ucer explains how dealers can optimize their websites to help facilitate the F&I process for customers.

2Wheel, Affirm Offer 0% Financing

2Wheel.com announced a partnership with Affirm to offer fixed payment financing with rates as low as 0 percent over 12-months based on creditworthiness.

AJP Launches Online Purchase Program, Credits Dealers

AJP Motorcycles has announced the launch of its 2Easy 2Buy online motorcycle and accessory purchase program. According to the company, 2Easy 2Buy enables U.S. customers to purchase any AJP motorcycle of their choice on the website, then pick the bike up at the closest AJP dealer, or in some cases even have the motorcycle shipped directly.

Online Fraud Protection

If your dealership has an e-commerce site that is taking orders and perhaps even offering a “pick-up in store” option, you could also be at risk for fraud.

Babbitt’s Online

For some time, Babbitt’s has been a major player on the Arenacross circuit, with Team Babbitt’s Gavin Faith earning the No. 1 plate in 2016. His teammates, Travis Sewell and Jacob Hayes, are cleaning up at stadiums nationwide. When not at the track, the online arm of Babbitt’s sells OEM parts and accessories, as well