Private parties join dealers on the go-to online marketplace for used H-D bikes.
H-D1 Marketplace showcases the entire selection of pre-owned Harley-Davidson motorcycles from the company’s U.S. dealer network, that are available for customers to browse and customize online.
Let me start by saying that, according to a 2021 study by Forrester Research in the United States, 57% of all business-to-consumer sales happen on online marketplaces! This is a crazy huge percent and it is even bigger in the rest of the world. For example, in the same Forrester report, they said that in China it
F&I expert Emre Ucer explains how dealers can optimize their websites to help facilitate the F&I process for customers.
2Wheel.com announced a partnership with Affirm to offer fixed payment financing with rates as low as 0 percent over 12-months based on creditworthiness.
AJP Motorcycles has announced the launch of its 2Easy 2Buy online motorcycle and accessory purchase program. According to the company, 2Easy 2Buy enables U.S. customers to purchase any AJP motorcycle of their choice on the website, then pick the bike up at the closest AJP dealer, or in some cases even have the motorcycle shipped directly.
If your dealership has an e-commerce site that is taking orders and perhaps even offering a “pick-up in store” option, you could also be at risk for fraud.
For some time, Babbitt’s has been a major player on the Arenacross circuit, with Team Babbitt’s Gavin Faith earning the No. 1 plate in 2016. His teammates, Travis Sewell and Jacob Hayes, are cleaning up at stadiums nationwide. When not at the track, the online arm of Babbitt’s sells OEM parts and accessories, as well