John Peck and Leigh Crawford, industry veterans with over 30 combined years of experience working behind the scenes at some of the most successful motorcycle aftermarket product companies in the world, have partnered to launch Firebrand Design, LLC. Firebrand manufactures and designs aftermarket products for motorcycles. Focusing at launch on exhausts for Harley-Davidsons, they plan on expanding to other products and manufacturers.

John Peck, former Vice-President of Manufacturing at Vance and Hines has 15 years of experience in the motorcycle industry, and holds a Masters of Business Administration from the University of Southern California’s Marshall School of Business. John is the President of the company and manages day-to day business operations. “We saw an opportunity for a company that could combine the experience and production capabilities of the large corporations, with the passion and creativity of the custom shops,” said John.

Joining John will be Leigh Crawford, former Manager of Research and Development at Vance and Hines, and designer of some of the most well-known products in the marketplace. As Vice-President of Development, Leigh will be responsible for driving product creativity and ingenuity. “We don’t want to be just another exhaust company,” said Leigh. “As an enthusiast I am creating products that not only push the limits of style and design, but provide riders a tremendous value.”