Ducati North America has announced an excellent close to the second quarter of 2011; with sales up 61% for the quarter and Year-to-Date sales up 63% over the first half of 2010.
“We are extremely excited about our potential for the rest of 2011 with the Monster 1100EVO joining our formidable product line-up as summer hits full swing. In light of this continued success we will be strengthening our organization for the 2012 model year,” said Cristiano Silei, CEO of Ducati North America.
2011 sales have been exceptional in the U.S., Canadian and Mexican markets; with total North American growth surpassing the 60% mark in the first half of the year. Over 5,200 bikes were registered in the first two quarters, and Ducati plans to continue posting strong sales figures as the year continues.
This year’s sales growth has been realized across the entire model lineup, with several particular models proving to be an outstanding success. The Multistrada 1200 continues its strong sales momentum, soon to be joined by the new Multistrada 1200 S Pikes Peak Special Edition. The newly-released Diavel has also proven a strong seller, joining the 848EVO Superbike and Monster 796 as top sellers in Ducati’s lineup.
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