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“Do the Ride Thing” Video Contest Returns

With the busy summer riding season upon us, the ATV Safety Institute, the Right Rider Access Fund and the Motorcycle Safety Foundation’s Dirt Bike School encourage kids to enter the “Do the Ride Thing Video Contest.” The contest runs June 1 to August 15, 2014 and offers 19 prizes totaling $8,500.

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With the busy summer riding season upon us, the ATV Safety Institute, the Right Rider Access Fund and the Motorcycle Safety Foundation’s Dirt Bike School encourage kids to enter the "Do the Ride Thing Video Contest”. The contest, in its fifth year, runs June 1 to August 15, 2014 and offers 19 prizes totaling $8,500. Students ages 6 to 18 may enter. The winning videos will be used as public service announcements to highlight the importance of dirt bike and ATV safety.

"What better way to motivate and inform people – especially kids and their parents – about the safe and responsible use of all-terrain vehicles and dirt bikes, than to have kids create videos that highlight one or more of the ATV Safety Institute’s Golden Rules or Dirt Bike Riding Tips?" said Cam Arnold, vice president, ATV Safety Institute Rider Training. "By harnessing the social networking power of YouTube, it gives kids the opportunity to ‘Do the Ride Thing’ and help other kids ride safe and ride smart."

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To enter, kids create a 15-, 30- or 60-second video/PSA, upload it to YouTube, and submit an entry form found on the ASI website. For official video content requirements, contest rules and entry forms, visit atvsafety.org

There will be three winners in each of the three age categories: 6-10, 11-14, and 15-18; and in two product categories: ATV and dirt bike. First place winners earn $500, second place is $300, and third place is $200. Plus, all age and product categories are eligible to win the $2,500 Grand Prize. The 19 prizes total $8,500.

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