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Dainese Group Announces Grand Opening of San Diego Flagship Location

An experience with racing memorabilia and full lines of protective wear from Dainese Group brands.

Dainese (www.dainese.com) has announced the grand opening of its latest flagship retail location in San Diego.

The new San Diego D-Store retail location offers an extensive range of Dainese’s cutting-edge motorcycle apparel, including leather suits, jackets, pants, gloves, boots and advanced protective gear. With a reputation built on decades of innovation and commitment to rider safety, Dainese continues to push boundaries in technology, design and craftsmanship, catering to the evolving needs of the motorcycle community. Product highlights include the world’s first and most advanced wearable airbag system for any type of motorcyclist. From D-air racing suits and jackets for street and touring, the versatile Smart Jacket can be worn underneath or above other garments for everyday use.

Visitors to the San Diego D-Store can experience Dainese’s Custom Works program and design the leathers of their dreams with full personalization, including colors, graphic art, logos and more. The innovative line of AGV Helmets will also be available, including the just-launched Tourmodular, K6, Pista GP RR along with the AX-9, Legends Collection as well as the full 2023 footwear collection for TCX Boots built with maximum protection and comfort on- and off-road for all four seasons.

“The new San Diego store is a true experience, and we’re very excited to be opening our doors in this dynamic city that is one of the most enthusiastic markets for the motorcycle industry ” said Louis Ortega, general manager, Dainese North America. “We are excited to see our D-store San Diego location become one of the many spots this great city has to offer for group rides, events and a place for the community to gather and connect.”

San Diego is a strategic location for the brand. Known for its thriving motorcycle community, picturesque landscapes and favorable riding conditions, San Diego is one of the top markets for motorcycle protective apparel sales.

Dainese San Diego is conveniently located at 3740 Rosecrans St., Suite F, San Diego, CA 92110, just down the street from the Pechanga Arena. In addition to the store’s retail offerings, Dainese San Diego will regularly host group rides and meetups, fostering a sense of community among local riders.

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