Dainese Announces New Chicago Store Location and Grand Re-Opening

The grand reopening festivities will begin at Noon on Saturday, March 3. Famous helmet artist, Dave Walters from Ace Studio, will be painting custom pinstripes on motorcycle helmets and personal items.

Dainese recently announced the grand re-opening of its new midwestern flagship retail location in Old Town Chicago.

“We are thrilled to have our Dainese store relocated in Downtown Chicago,” said Roberto Sadowsky, Dainese Group Executive Vice President. “This new location will help us better serve the motorcycle community and provide a unique experience for locals and visitors to the Chicago area.”

The design of the Dainese Store Chicago is a minimalist approach that features raw materials, and the “room in a room” concept becomes the focus of attention for special projects and storytelling. The brand’s fully redesigned retail concept, developed for Dainese by architect Renato Montagner, speaks to all riding styles: racing, street, touring, urban and lifestyle. The Dainese Store Chicago is the fourth location worldwide that has received the vibrant new renovation, offering customers a full immersion in the rich heritage of the Dainese and AGV brands.

In addition to offering the wide product lines of Dainese and AGV, the concept store showcases signed memorabilia from Valentino Rossi and Marco Simoncelli, along with a unique wall display of the suit worn by Moto GP Racer, Jack Miller. Other highlights include the store’s Custom Works program, offering a made-to-measure experience for riders to design and customize their dream leathers.

Dainese Settantadue, a stunning collection of apparel designed in celebration of the brand’s 45th Anniversary is currently featured in the room-in-a-room area, and racing suits and jackets with Dainese’s integrated D-Air technology, a proprietary wearable airbag system providing unmatched protection for riders, is on display and available. The Dainese Chicago location also offers free ozone boot, garment, and helmet sanitization for customers, as well as phone orders and free home shipments within the USA.

Monthly events and group rides lead by a certified rider coach will be held throughout the year. The store will also be participating in Motoblot, the annual urban motorcycle and hot rod street rally, June 22 – 24, 2018.

The grand reopening festivities will begin at Noon on Saturday, March 3. Famous helmet artist, Dave Walters from Ace Studio, will be painting custom pinstripes on motorcycle helmets and personal items. Hollywood Stuntman, actor, and Dainese fan, Tom McComas, is also set to attend in addition to Instagram celebrity @redspade. During the event, customers can expect great motorcycle conversation, raffle prizes totaling over $2,000 MSRP of product, food and drink, and much more.

The Dainese Store Chicago is located at 1216 N. Clybourn Ave, Chicago.

You May Also Like

Kawasaki Unveils New Interactive Build & Price Tool

This new interactive tool is available for Ridge and Ridge XR side-by-sides, offering customers to personalize vehicles in real-time.


Kawasaki Motors Corp., U.S.A. has announced the launch of its new and improved Build & Price online vehicle builder experience that is now live on Kawasaki.com. This innovative tool will allow customers to personalize their Kawasaki RIDGE side-by-sides in real-time during the configuration process, offering an unparalleled interactive 3-D user experience.

The Exclusive Aprilia Pro Experience Is Back

Special guests include Aprilia Racing MotoGP riders Aleix Espargaró and Maverick Viñales as well as MotoGP Legend Max Biaggi.

REV’IT! Opens 1st Store in Denver

REV’IT! has set up its store to also be a community hub.

REV'IT! Denver store
Trader Interactive’s New TraderConnect Embeds Dealer Listings in OEM Websites to Increase Leads

TraderConnect showcases RV, Cycle, Commercial Truck and Equipment Trader listings.

Trader Interactive logo
Triumph Launches Online Clothing Shop and Heritage Collection in the U.S.

Many customer will be able to shop the Triumph Heritage Collection for the first time.

Triumph Online Clothing Shop

Other Posts

Turn 14 Distribution Adds Several Companies to the Line Card

Turn 14 added RK Chain, Hinson Clutch, Athena and Maxima Racing Oils to its offerings.

RK Chain, Hinson Clutch, Athena, Maxima Racing Oils
Segway Powersports Experiences Record Growth in Q1 Amidst a Flat Market

The off-road powersports vehicle manufacturer continues to increase its U.S. market share with record year-over-year Q1 sales figures and new dealer signups.

Segway Villain
Parts Unlimited Welcomes New South Central Region Sales Rep

Romero comes with several years of powersports experience at the distributor level.

Anthony Romero
VP Racing Named Official Powersports Oil for Giaccmoto Yamaha Racing

VP powersports engine oils are also the choice of championship teams in the MotoAmerica series.

VP Racing logo