The Ethanol Debate Continues

Although E10 fuel has been labeled as safe for use in motorcycles, its long-term affect on powersports units still remains questionable.

Does Your Dealership Hire Experienced, Sales-Focused Counter People?

The parts, garments and accessories (PG&A) department is one of the most important parts of your overall business. Read on to evaluate your parts manager’s processes.

Powersports Values Show Predictable Seasonal Shifts

The motorcycle and powersports market picks up right where we left off last month with numbers that look very similar to what we’ve seen in the previous couple of months. Values are up where they should be, but by very small amounts. Most segments (cruisers, off-road, on/off-road, scooter, street and utility bikes) are up between

Scooter Maintenance

With more and more scooters on the road racking up miles, there is a greater need for service work on these machines. Read on for key maintenance tips that are specific to these powersports units.

Skills and Plans to Perfect Your Negotiating Style

Think you’ve got your negotiation tactics down pat? Here are some additional concepts to consider to help you close more sales.

What Makes Your Dealership Unique?

Is your business family-owned? Do you have some sort of specialty or “niche” market you cater to? What about a calendar jam-packed with events for customers? Play up your uniqueness to set you apart from the competition.

Dealership Tour: Why Should F&I Care?

A customer’s mood and perception of the deal has a huge effect on what they buy in the finance office. The question becomes, “How can we best control a customer’s mood and perception while they are in the dealership?” The most important thing is to keep the customer from waiting around without knowing what’s going

F&I in the Service Department?

If your customers are disheartened with their repair bills, consider looking into short-term financing as an option to retain business.

Yamaha Wraps Up Trade-In Program Aimed to Garner More Buyers

In June, the manufacturer launched a rather unique, one-month-long trade-in allowance promotion aimed at encouraging owners of any brand of personal watercraft to trade up to a new 2012 or 2013 WaveRunner.

Maximize Dealership Performance

The only way to make the most of your business is to have very good people complimenting a very good, pre-existing process.

Capital City Scooters

Weeks before Caitlin Didier’s shop opened, her husband suffered a fatal heart attack. But that didn’t stop her from pursuing her passion.

The Buzz About Electric Motorcycles

Would-be players have come and gone, but the corner has finally turned and electric motorcycles are now a viable alternative for powersports dealers.