Why Your Dealership Should Focus on Building Better Vendor Relationships
Suppliers are critical to profits in the powersports market; many of them are very much at the heart of our dealership’s processes and activities.
Going Social: Increase Profits with Social Media Marketing
In the world of the Amazon Effect and instant gratification, how powersports dealers reach customers has become more complex, but it isn’t rocket science.
How Dealers Use Service Contracts to Strengthen Customer Relationships
As the technology on recreational vehicles grows more complex, components become more complicated to fix. When customers buy a new vehicle, they may not anticipate the high cost of maintenance and repair.
Destination Dealership: Influence from the Track Leads Customers to Spyke’s KTM
“As we expanded, we really focused on what I would want as a racer or the way I felt racers needed to be treated.”
Tech Tips: Adventure Riders
With these vehicles, it’s important to keep a close eye on vehicle maintenance to prevent a breakdown far from resources and phone service.
Apparel Pro: Rain Gear
Wherever your dealership and customers are located, no rider is immune to rain — except maybe those in California. Nonetheless, selling apparel that addresses Mother Nature’s demands is a must.
50 Years of Powersports in Michigan’s Upper Peninsula
Cycle City’s story began with an ice cream stand in Escanaba, in Michigan’s Upper Peninsula, and is now in its third generation of owners.
Shop Talk: Let’s Review
While speed and accuracy can certainly improve performance, it can also lead to missing opportunities.
A Skeptic Goes Electric: Zero Motorcycles SR/F Test Ride
Electric is all the rage right now; from Harley-Davidson’s LiveWire to the Energica Ego, the future of gasless motorcycles is coming to fruition.
Venturing into New and Exciting Markets
Most motorcyclists are, by nature, adventurers; otherwise, they’d probably stick to their caged vehicles.
Fay Myers Motorcycle World: Dusting Off the Ashes to Shine Bright Again
Fay Myers began his powersports dealership legacy in 1948, turning his enthusiasm from a hobby into a thriving business.
F&I: You Make Money When You Buy, Not When You Sell
Most of us have heard the saying “you make money when you buy, not when you sell.” It’s about buying the inventory at a cost that gives you enough margin when selling it in the competitive market that we all live in.
