Catching Up with the GOAT

To people outside of the motorcycle industry, when you tell them you’re going to talk to the GOAT, you tend to get a quizzical look. The GOAT in this case is the Greatest Of All Time Ricky Carmichael. We got the chance to interview him when he was in the area visiting our friends at Cometic Gaskets.

Destination Dealership: Motozilli Grand Opening

After camping out in the basement office for a while, Jim got the crazy idea to turn the storage area into a museum, which he affectionately calls “Motozilli.” It all started when he let some customers and friends store their bikes for free, but it soon moved to the next level.

Apparel Pro: The Best Of 2017

In this month’s column we highlight some of the segments covered over the past year. From commuter gear to full-face helmets, Alisa gives sound advice on selling and the technical aspects of all the gear your customers use.

OEM Update: Caterpillar UTV

Caterpillar has taken the wraps off its first-ever Cat utility vehicles – the gasoline-powered Cat CUV82 and diesel-powered CUV102D – at the company’s high-tech proving grounds in Peoria, IL, that featured two indoor arenas for demonstrations and testing.

Mahindra Opens New Facility in Michigan

The new facility will produce an off-highway vehicle that will extend Mahindra’s current position in this growing segment. The company gave the media a teaser of the new vehicle that was covered up with a tarp as they unveiled the brand name, which will be called ROXOR.

2018 Yamaha Kodiak 450 Press Ride: Playing with a Bear in Washington’s Woods

A Grizzly Bear can be an aggressive, ferocious beast, but the new Yamaha ATV built for sportsmen and recreational trial riding and entry level riders is anything but wild. It’s quite tame, in fact; unless you aren’t careful. The new Kodiak 450 is powered by a 421cc fuel-injected engine, and its all-new chassis features a

Servicing Honda CRF250L Forks

The Honda CRF250L is a great bike to get into riding motorcycles. New owner’s and technicians will also find it a good bike to service and upgrade with fairly simple components and inexpensive OEM parts. A larger or more demanding rider very well may want to upgrade the budget stock suspension. An aftermarket replacement is

Selling To My Wife

Many of you have been involved in auto sales at one point in your career, and if you worked with good people, you probably learned a lot about selling. I know that I was employed at an import dealer with an amazing sales manager, and had my eyes opened many times. I was reminded of

Pajama Shoppers: Put Your Clothes On and Get Out of the House!

Dear Ma: I hope you’re doing well up there in Heaven, we are working hard and doing good down here in Dallas. I have been thinking a lot about how business has changed over my 22 years in the Motorcycle Industry. The BEST thing that has happened to our industry in the last 20 years,

Apparel Pro: Heated Apparel

Fifteen years ago I was touring with a group of riders hoping to stretch the season and we were looking for one last hurrah before putting our bikes away for winter. After a few days of riding in the Deal’s Gap area, we woke up at the Deals Gap Motorcycle Resort with a thick layer of frost on the bikes. My heart sank several inches knowing I would suffer for the first time while riding. I didn’t have a stitch of heated apparel. And at that time, I didn’t have a clue how valuable it could be.

Average Wholesale Pricing Relatively Stable

Average Wholesale Pricing (AWP) in September stabilized from the lows seen in August. Compared to the last three month average, AWP for Metric Cruisers and ATVs were up 3-6%, while Domestic Cruisers, Sport bikes, MX and Side-by-Sides slid 5-8%. On a year over year basis, Domestic Cruiser AWP actually rose while other categories were down

Printing All The News That Fits (October)

Former KTM Hard Equipment stalwart Lowell Anderson is now the head wrangler for Tucker Rocky’s brands. “I’m very excited to be part of the Tucker Rocky | Biker’s Choice family,” says Anderson. “As director of brands, I am looking forward to working with our brand team members to create a compelling assortment of products that