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The Three P’s Philosophy

In our Destination Dealer profile on FlatOut Motorsports this month, we talk to owner William Starkey about his “Three P’s” philosophy. Starkey says it’s based on an understanding of how retail and Internet sales combine for success.

OEM Update: 2018 Recreational-Utility Vehicles

The evolution of the Side-by-Side market continues in 2018 with more new models being introduced for the utility market and crossover recreation and trail markets.

FlatOut Motorsports

Conventional wisdom in retail today warns of difficult times and constant challenges. Experts predict even more dire consequences for product-specific brick and mortar outlets such as, say, motorcycle shops.

MPN 2017 International Issue

In our second year covering the global motorcycle industry, things are not quite as rosy as they were at the end of 2016. Last year, more than a million motorcycles and scooters above 50cc were registered in European countries – a healthy 13.3% jump over 2015, according to Industrie-Verband Motorrad Deutschland eV.

MARKET UPDATE: RUVs Rocking! ATVs Rolling!

The silver lining in the face of continuing soft motorcycle sales has been the hidden strength of the Side-by-Side (SxS) market and continued stability of the ATV sector. We say “hidden” because unlike motorcycles, scooters and ATVs, Recreational Utility Vehicles sales are not reported by the Motorcycle Industry Council. Overall ATV/UTV new unit sales fell

Apparel Pro: Textile Street Apparel

The evolution of the motorcycle jacket over the last 100+ years has been fascinating. From leather jackets that originated from other industries like aviation to the advent of man-made super fabrics, armor and waterproofing.

Crashing The Party!

Answer Racing made moto headlines around the globe when they signed eight-time MXGP world champion Antonio Cairoli to wear the gear as he battled for the 2017 title… but that was just the beginning of things.

Neglected 4-stroke Bottom Ends

1. Œ We are now well into our second decade of high performance 4-stroke motocross bikes and their derivatives. Most folks have become accustomed to the maintenance-needy valve train components and small oil change intervals. The titanium valves cost an arm and a leg and the short skirt pistons don’t endure for long. That is

Financing as Part of the Sales Cycle

Traditional dealership sales process excludes the financing from the sales cycle and treats the financing as a separate process after closing the deal. The sales process steps include understanding the wants and needs of the customer, showing the units that match those needs and wants as closely as possible, identifying the desired vehicle, negotiating on

Beyond Boomers: What Are the Kids Riding?

I recently read an article on Motorcycledaily.com about “Why don’t we see more Japanese Retro Bikes?” If you read the comments section, you can see why. Everyone has a different idea as to what “Retro” looks like, and it’s going to be almost impossible to satisfy all of the people like the ones in the comments section.

Red Dirt, Swamp Coolers and Mad Dog 20/20

Dear Grandma and Grandpa, I hope y’all are doing well up there in Heaven and keeping an eye on us poor slobs down here on Earth. I still try to go visit Sayre, Oklahoma, and our remaining kinfolks about once a year. I always bring y’all some pretty flowers when I come up, Grandma. I

Harley-Davidson Makes the Dyna Irrelevant

After 25 years in the lineup, Harley shocked their dealers with the news that the Dyna was done. Ditto for the V-Rod after its 16-year production cycle.