25K Doesn’t Get You a RockStar

There’s a science to effectively (and fairly) compensating your employees

What’s next?

Take these steps to ensure you’re ready when the economy turns around

Right-Size Your Team

People love change; it’s the confusion that accompanies change that we fear

Profits Trending Up For May and June

Some of the 20-group dealers are seeing increased net profits


Want something to entice the lil’ tikes that follow dad and mom into the shop? Check out Ridley Motorcycle Company’s Vintage Motorbikes. From white wall tires, to pull-back handle bars, to the OD Green of the MP model (pictured), everything about these bikes screams “vintage!” The bikes come with either a 49cc or 70cc engine,

Pit Pass: Down With Dirico

Down economy? I don’t think Dirico Motorcycles, formally Red Wing Motorcycles, cares as they proceed with the launch a new line of bikes. The bikes are designed and engineered by Mark Dirico, with plenty of artistic input from Steven Tyler, lead singer and songwriter for Aerosmith. June 15-16 I was invited to test ride the

Product Knowledge And Customer Education Build Sales

Vince’s Motorcycle Store

Motorcycles Provide Better Gas Mileage Than Cars, But Only Marginally So. Why?

Way back in 1992, I lived in Hudson, Wis., and commuted eight miles each day to the office of the publishing company for which I worked in Stillwater, Minn. As long as the temperature outside was above 40 degrees, I rode my Honda VFR. If it was colder than 40 degrees, I drove my battered

How Is 2009 Stacking Up?

Are you a leader of the pack, a follower or a straggler?

Selling Service

Examine your service department processes to boost your bottom line there.

Profits Through Process

Even in this tough economy, profits are possible through good, ol’ fashioned management.

Get Your Customers In Here

Drive traffic into your store with direct-response advertising.