My Best Interests

Bill makes the case for why dealers need to be their own advocates.

Improve and Maintain Good P&A Margins

Steve shares one dealer’s secrets to amazing part and accessory sales.

Arm Yourself With Questions

Otis shares the questions you’ve gotta ask to earn customer confidence and learn why they buy.

Inaugurate Change

Colleen challenges readers to make a resolution for change in 2009.

Destination Dealership: Ghost Town Harley-Davidson

Originally opened in 2002 as a Satellite Retail Location connected to Lummus H-D, Ghost Town Harley-Davidson in Waynesville, N.C., became a full-fledged dealership in 2005. At that time, the shop also expanded from 5,000 to 15,000 square feet. “It’s not too big, it’s just like it ought to be,” said Gene Lummus. “It’s got personality.”

Destination Dealership: Parkway Harley-Davidson

When you consider the elements of a great motorcycle dealership, several pivotal characteristics come to mind. The shop should be clean and well stocked, so customers can buy what they want when they want it. It should have a reliable service department and a helpful, friendly staff. Glitz and glamour are fine, but if a

Triumphant Return

The Thunderbird Lands Late in 2009

Smaller Dealers Can Succeed In Tough Times

This month Steve takes a look at a smaller dealership that is not only surviving, but making a good profit despite the tough retail environment.

Every day is New Year’s Day

Like New Year’s Eve evoking resolutions, our economic discomfort has awakened many dealers to the need for a crash-diet.

Five Triggers For Success

Don’t leave the success or failure of your business up to oil prices, or the general state of the economy. Here are Rod’s Five Triggers for Success in 2009.

Think Your Customers are Loyal?

How one dealership earned an extraordinary display of devotion, and how you can too!

Tomorrow’s Dealer

Otis doesn’t think it’s gonna be much harder to buy a motorcycle in today’s economy, just that it’s gonna be the best and most customer-oriented salesperson that will help the customer feel good about pulling the trigger.