OEM Update: Caterpillar UTV
Caterpillar has taken the wraps off its first-ever Cat utility vehicles – the gasoline-powered Cat CUV82 and diesel-powered CUV102D – at the company’s high-tech proving grounds in Peoria, IL, that featured two indoor arenas for demonstrations and testing.
OEM Update: 2018 Recreational-Utility Vehicles
The evolution of the Side-by-Side market continues in 2018 with more new models being introduced for the utility market and crossover recreation and trail markets.
MARKET UPDATE: RUVs Rocking! ATVs Rolling!
The silver lining in the face of continuing soft motorcycle sales has been the hidden strength of the Side-by-Side (SxS) market and continued stability of the ATV sector. We say “hidden” because unlike motorcycles, scooters and ATVs, Recreational Utility Vehicles sales are not reported by the Motorcycle Industry Council. Overall ATV/UTV new unit sales fell
Strong Growth Reported in ATV/UTV Segment
Our latest survey of powersports dealers indicates that the off-road vehicle market saw strong UTV and ATV growth in the end of July, although the rest of the month saw lackluster demand, it appears the demand has carried over into August. Indeed, dealers noted that aggressive pricing is the primary driver of new unit sales
UTV Market Still Being Driven by Innovation
In our opinion, the intensity of promotions across the UTV universe has caused the UTV/ATV price gap to narrow to never-before-seen levels, which is driving incremental cannibalization to the UTV market.
CFMOTO: The Sweet Spot In The Showroom
CFMOTO Finding Success as a Top Value Brand In a maturing industry like powersports, manufacturers have a tough job trying to find a place in the market. For some, that means always going bigger – a turbocharged 170 horsepower engine today, 190 horsepower tomorrow – for others, 50 years in the industry has gotten customers
Geared to Go Where No Vehicle Has Gone Before
For those unfamiliar or with only a vague understanding of what an ARGO vehicle is, the company has trademarked XTV (Extreme Terrain Vehicle). An ARGO combines elements of an ATV and UTV to become something completely unique in the powersports world.
ATV/UTV Market Overview
Opportunity is Knocking [dropcap]T[/dropcap]he final 2015 sales numbers have just been tabulated by the Motorcycle Industry Council (MIC) and the result is… drum roll please… FLAT. Okay, no real surprise to the dealers in the trenches. At just under 730,000 units the grand total of motorcycle and ATV sales combined was actually up 2.2% over
AJP Plants a Stake in U.S. Dirt Bike Market
Offering dealers chance to carry a quality bike at a competitive price point [dropcap]S[/dropcap]cott Armstrong got his start as a small independent dealer in the Northeast that catered to enduro riders and off-road adventurers. His shop sold mostly “exotic” bikes and accessories, but he always wanted to do something on a bigger scale. Then came
The X-Factor: ‘KTM Killer’ Highlights Early Release 2016 Models From Yamaha
Late this month, Yamaha dealers will begin getting delivery of the 2016 YZ250X, the first 2-stroke woods racer Yamaha has offered its dealers since the mid-1990s.
ATV/UTV/SxS Segment Continues to Evolve
For many years, the All Terrain Vehicle (ATV) segment of the market was a strong part of the dealer’s product and profitability mix.
KYMCO On A Roll
Driven by a 15 year history in the U.S., a comprehensive range of scooters and small displacement motorcycles, cross-pollination with near-enthusiast markets and a dedicated dealer network, KYMCO has carved out a solid market niche in North America.
