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Shifting Gears: Printing All The News That Fits

Here is the latest dirt from around the off-road market: Motocross legend Mike Bell is on a roll … literally.

2016 Wolverine R-Spec

Last month, Yamaha Motor Corp., USA hosted a rather impromptu media tour ostensibly to highlight the company’s UTV manufacturing capabilities in its Newnan, Georgia, plant.

Sales or Service?

A person in his mid-20s walks in your dealership looking for a sales job. He is well-dressed, speaks well and gives a good first impression.

Bob’s BMW

One part motorcycle dealership, one part vintage motorcycle museum and one part online/mail order new, classic, vintage and used motorcycle parts store, Bob’s BMW located in Jessup, Maryland, adds up to a 100 percent successful dealership.

December In Review

Although the first half of 2014 was relatively strong, Average Wholesale Pricing (AWP) declined further in December for most product categories.

Laugerman’s Harley-Davidson

Laugerman’s Harley-Davidson. Laugerman’s, the oldest Harley shop in Pennsylvania, has been in business since 1949, and has been run by the same family for as long.

Beat Your Revenue Goal in 2015 Without Winning the Lottery

Fifty thousand dollars. It’s not a huge sum. In fact, let’s be honest, if you heard yesterday’s state lottery was at $50,000, you wouldn’t even bother looking to see if your “lucky” numbers were in fact, lucky. But how about adding an additional $50,000 to your service department revenue in 2015? Worth considering? For most

Exit Or Entry… Classic Catch-22 Conundrum

It’s a peculiar time in America with “gray hairs” and “Millennials” vying for positions in the marketplace. Are you a mature company looking to sell and retire soon? Or are you a new company looking to make your “mark” on the American marketplace? The Baby Boomers want “out” and youth wants “in” – the problem is

Potato-Potato…

We like themes that tie everything together, so for this issue we’re focusing on V-twins – that quintessential American machine with the potato potato sound that most of us love, but drives your neighbors crazy. My brother-in-law Randy rode his Victory Jackpot to Sturgis from Eugene, Ore. last year for the first time and said

Side-by-Side Stupidity: Are More Rules Required, Or Just More Responsibility Training?

The CPSC doesn’t, apparently, know how many injuries there have been on SxSs, nor does it know if there is even a reason to impose more safety requirements on these machines, but it is certain there must be a problem. Oh, and the CPSC doesn’t know how effective any safety regulations it might implement would be.

Building Community At Your Dealership

Building community is not a new concept for motorcycle dealers, yet very often it is overlooked as a way of increasing sales. While “community” itself is an intangible concept, for many successful dealerships it’s part and parcel of generating happy customers as well as a solid sales base.

September Service Department Performance

This article contains actual numbers obtained from our 20-group data reporting and analysis system. 20-groups consist of dealers from non-competing markets who meet three times a year to share financial and best practice information. Their goal is to grow and improve their businesses profitably. Chart 1 shows some key performance indicators for the overall store.