fbpx

December In Review

Although the first half of 2014 was relatively strong, Average Wholesale Pricing (AWP) declined further in December for most product categories.

Although the first half of 2014 was relatively strong, Average Wholesale Pricing (AWP) declined further in December for most product categories. Domestic cruiser AWP rose in December, which was overdue, but unexpected given the lack of Harley franchise dealer interest in prior months.

MPN_Recap_Jan.15Metric cruisers (especially large displacement) were impacted the most, with some improvement showing in ATV categories. Participation has been strong and dealers projected greater confidence in the lanes in December than in prior months, so spring pricing may show up earlier this year than past years.

The ratio of domestic cruisers rose in Q4, partly due to year-end sales efforts by Harley-Davidson Financial Services. The percentage of metric street bikes declined and ATVs rose. Wholesale volumes sold in December were below 2013 levels. Units offered declined and conversion rates were below 2013 as well. December tends to be the most volatile month year-over-year, so this is not likely a trend that will continue, especially as spring approaches.

Vehicles sold in Q4 were about the same age and in less condition than the prior quarter and prior year. Demand as reflected in vehicle views vs. inventory continued to increase in December, suggesting increasing interest in vehicles in most categories as dealers look ahead to spring.

MSRP for most 2014 models appears to be notably higher than prior model years, especially Harley-Davidson and side-by-side products. It is too early to tell if this will produce higher AWP at auction when those units comprise a sufficiently greater share of the mix.

All data provided by National Powersport Auctions. For more information, please visit www.npauctions.com or call (888) 292-5339.

National Powersport Auctions
Phone: 888-292-5339 EXT 92330Phone: 858-513-1500Fax: 858-413-1124Contact: Dealer Registration

You May Also Like

Thoughts From AIMExpo 2024

Next year, go to AIMExpo. You’ll be glad you did.

I just returned from AIMExpo. It was a great show. There were lots of new products. Most of them were great. Some of them I just rolled my eyes at. There were many and varied e-bikes there, as well as most of the original equipment manufacturers (OEM). Some OEMs made the decision not to show up. And, yes, I’m looking at you, Harley-Davidson, BRP and Honda.

People Are Dealers’ Biggest Asset: Top 10 Ways to Attract and Retain Them

Lessons learned in a 30-year powersports dealer career.

dealership employees
Do Yourself a Favor: Attend AIMExpo

What possible reason do you have to not attend?

Catering to Kids: Youth Off-Road Vehicles

Off-roading has become a hot family activity in recent years.

A child riding a youth ATV in a field.
How Motorcycle Windshields and Fairings Impact Riding Performance

Windshields and fairings aren’t just there to make the bike look good.

windshield, fairing, motorcycle

Other Posts

RumbleOn Rebrands Proprietary Cash Offer Program

The program will be called RideNow Cash Offer.

RideNow Powersports, RideNow Cash Offer, logo
Put Your Butt on a Seat at Central Kentucky Motorsports

Drew Baldinger and his business partner, Brad Stinnett, were riders and enthusiasts when they decided to open their shop in 2012. Find out how the last 12 years have gone.

Being a Leader vs. a Boss: Keeping Your Dealership Team Intact

There are many reasons people leave a job, so how do you keep good employees at your dealership?

dealership employees
Why Adventure Motorcycles Have Surged in Popularity

The wide range of riding and customization options makes these bikes a fit for a vast array of riders.

adventure motorcycle, rider