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Useful and Timely

The process of mating paper and ink is relatively easy. Our real focus is to provide useful and timely information and insight that benefits your business – build sales, increase profits, prepare for the future, enjoy success. And to bring that to you in a vital, interesting fashion.

Union Motorcycle Classics

Union Motorcycle Classics builds its redesigned classics in a real, 100-year-old barn in Nampa, Idaho where there is no dust anywhere in sight and nothing is hidden away under tarps. Instead, the “re-imagined” bikes in the barn are new, fresh, exciting and ready to roll!

Alternative Profit Centers

When somebody asks you what you do for a living, do you automatically answer that you are in the motorcycle business? We all tend to identify powersports dealers as “motorcycle” dealers… however there are a growing number of alternative profit centers.

Something Old, Something Borrowed

In the real world not everyone can afford to pony up the dough for a brand new motorcycle. However, powersports dealers nationwide have been putting more and more emphasis on used vehicle sales, offering consumers an option for a great quality motorcycle or powersport unit at a lower price point. This is where powersports auctions come into play.

February AWP Shifts Up from January

February Average Wholesale Pricing (AWP) trended up nicely from January for all major product categories, which is typical spring season behavior. Interestingly, average prices were also below last February’s levels for most categories, which seems contradictory but in reality is not.

Kung Fu Cycles Reloaded

Thus begins the next episode of the continuing saga of KFC dealership GM Grasshopper and his quest for motorcycle dealership nirvana… or at least keeping the doors open and the lights on.

Your Best Price

Don’t be so eager to please [dropcap]I [/dropcap]was recently reading a column in a consumer motorcycle magazine, and came across one issue concerning people who want “your best price.” It was written, obviously, to advise consumers about shopping for the best deal, and giving the shop a break. This column was couched in delicate terms,

Don’t Wing It: Q&A Tips and Techniques for Interviewing

[dropcap]D[/dropcap]espite what some HR professionals would have you believe, there is not one correct method of interviewing potential job candidates. Everyone has their own methods that work for them, especially in the powersports industry! I’m a big fan of taking bits and pieces of different styles of interviewing and making them your own. I remember

January 2016 Average Wholesale Pricing in Review

The outlook for 2016 looks steady [dropcap]J[/dropcap]anuary’s Average Wholesale Pricing (AWP) mirrored December’s performance. Compared to the prior 3-month average, prices were flat for all street categories except for metric cruisers, which declined due to product mix. Off-road categories were down slightly from the prior 3-month average and were roughly even with last year. Compared

A Tough December

Mother nauture nuetralizes winter sales [dropcap]O[/dropcap]ur latest survey of powersports dealers indicates that December was another tough month for dealers across North America. Indeed, it appears that the weakness in November intensified somewhat in December, which ended 2015 on a bit of a sour note. While there was some talk of slow traffic trends, and

I Don’t Do Meetings

[dropcap]I[/dropcap]am not a big fan of meetings. Most of the time, they are a waste of time. If you can’t keep things focused, what can (and usually does) happen is the topic goes out the window and you sit around telling jokes or stories about your weekend that are greatly exaggerated for comedic effect. Thanks

Passion AND Work Ethic

Lessons from a motivational speaker [dropcap]H[/dropcap]ey ya’ll, did you know that I am a Motivational Speaker? I have lectured at TCU, DePauw University and to many companies. Listen, I know what you’re thinking, what the heck could this long haired motorcycle goon possibly have to talk about that would motivate anybody? The only story I