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BMW Motorrad to Present New Trade Fair Experience at EICMA

“Make Life A Ride,” the new BMW Motorrad motto, which makes motorcycling an attitude to life and turns it into a unique and unifying experience, really comes alive in many different ways.

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The trade fair stand at this year’s EICMA from Nov, 5 to 10, 2019, will be as exciting as never before thanks to the new BMW Motorrad brand presentation. “Make Life A Ride,” the new BMW Motorrad motto, which makes motorcycling an attitude to life and turns it into a unique and unifying experience, really comes alive in many different ways. More than ever before, the trade fair stand becomes a place for people to meet and interact, a lively forum revolving around the topic of BMW Motorrad.

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Four exciting world premieres as well as additional product highlights and the BMW Motorrad rider equipment for the upcoming season will be presented. All new products will be presented on Tuesday, Nov. 5, 2019, at a press conference from 10 to 10:20 a.m. in hall 13 at the BMW Motorrad stand.

There is also the opportunity to learn more about BMW Motorrad’s involvement in Motorsport (at 2 p.m.) and the Heritage segment (at 3:30 p.m.) at the BMW Motorrad stand.

The world of BMW Motorrad on 1.000 sqm.

The prominently placed stage is placed at the centre of the completely redesigned and distinctively modern stand. This stage is where the press conference and a varied program takes place. The program covers the entire duration of the motorcycle exhibition. Across from the stage is a generously sized platform, which invites visitors to stay, relax and listen. They can also find out about all the models using the touchpads which have been installed there. Motorcycles, worlds of experience as well as other BMW Motorrad related topics are arranged diagonally across the stand in separate topic isles resulting in a harmonious overall whole. Another novelty is the integrated shop, which offers a selection of new lifestyle items.

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The new trade fair concept is open and inviting, allowing visiting motorcycle enthusiasts and BMW Motorrad experts to talk and exchange ideas. The aim is to make the visit to the motorcycle exhibition as well as the brand more approachable, interactive and experience-oriented for everyone.

If you cannot make it to the EICMA, you can also live-stream all the action such as the BMW Motorrad press conference via the official BMW Motorrad Facebook page: facebook.com/BMWMotorrad.

Link: BMW Motorrad

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