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BMW Motorrad Seeks New Sales Record at Year’s Halfway Point

BMW Motorrad has achieved an all-time six-month high in the first half of this year. With worldwide sales of 70,978 motorcycles and maxi scooters, this amounts to an increase of 9.3% as compared to the equivalent period of the previous year.

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BMW Motorrad has achieved an all-time six-month high in the first half of this year. With worldwide sales of 70,978 motorcycles and maxi scooters (previous year: 64,941 units), this amounts to an increase of 9.3% as compared to the equivalent period of the previous year.

Heiner Faust, BMW Motorrad Head of Sales and Marketing: “We have achieved an all-time six-month high in the first half of this year. Never before have we sold this many vehicles in the first six months of a year. With an increase of 9.3% in the first half of 2014, we remain on course to achieve an all-time sales high for the year as a whole.”

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The best-selling model remains the BMW R 1200 GS. Almost 15,000 units were supplied to customers worldwide during the first six months of the year. This is followed in second and third place by the two new boxer models R 1200 GS Adventure and R 1200 RT with 9,708 and 7,420 units respectively. The R nineT launched in March, surpassed expectations with sales of 4,114 vehicles.

These new models as well as all the other BMW Motorrad models were at the focus of interest at the 14th Motorrad Days in Garmisch – Partenkirchen last weekend. Some 40,000 visitors attended the world’s biggest BMW motorcycle meet-up and were able to spend the weekend experiencing the entire spectrum of BMW Motorrad.

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“The meeting of the community in Garmisch- Partenkirchen each year demonstrates again and again how diverse the BMW Motorrad universe is. The Motorrad Days provide an important platform for us to pick up on trends and engage in close dialogue with our customers,” said Heiner Faust.

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