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Big Sky and Copper Canyon Harley Stores See Profits Increase with Custom Software

Dealers facing the future are faced with tough consumers, tight banks and compliance rules hanging over their heads. Many have been looking for a way to sell more units, protect gross profits and increase production in F&I. Two Harley dealers now are doing just that.

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Dealers facing the future are faced with tough consumers, tight banks and compliance rules hanging over their heads.  Many have been looking for a way to sell more units, protect gross profits and increase production in F&I. Two Harley dealers now are doing just that.

Big Sky Harley and Copper Canyon Harley, both owned and operated by Brian Moen in Montana have engaged OptionSoft to provide sales desking and F&I menu software.

Brian Moen said, “Using the Option Soft menu and desking process can take a novice manager and make them rock stars. This system works immediately rather than taking time to get used to it. We are very happy with results.”  His PVR went from $800 to over $1,800 per unit and the system had only been in place for a few weeks. More importantly, his overall gross is around $7,000 per unit, front and back.

John Fuhrman, Director of Training with OptionSoft added, “Working with a dealer who let his managers in on the change from the very beginning was a tremendous help.  Once the managers committed to using the tools, the rest took care of itself. I believe they are going to see even higher numbers as they become more comfortable with the software and the process we trained on.”

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OptionSoft Sales Desking tool and F&I menu are 100% compliant and will work in almost any dealer environment, according to the company. Fuhrman says that dealers’ top complaint is the time it takes to make a purchase and that with these tools it will dramatically reduce that time while providing a fully compliant transaction.

Links:
OptionSoft Technologies

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