Just months after the launch of Arctic Cat’s official eBay store, the powersports brand is already seeing approximately 10% of its U.S. sales coming from the new online sales channel. By tapping into 128 million active users worldwide on eBay Marketplaces and 13.7 million unique visitors to eBay Motors who are already searching the marketplace, Arctic Cat has supercharged its online sales.
Launched in September 2013, the official Arctic Cat eBay store allows its customers to shop on eBay, where they receive direct access to a range of official Arctic Cat gear, accessories and merchandise; the convenience, safety, and security of shopping on eBay; and the comfort of having local support from Arctic Cat’s trusted fulfillment partners.
By effectively leveraging the physical store inventories of its retail partners, Arctic Cat has not only expedited shipping, broadened delivery options and made purchasing authentic Arctic Cat products easy for consumers, but has rewarded its official dealers who profit from fulfilling online orders without making an investment in their own internet store.
The Arctic Cat store on eBay Motors is powered by Shopatron, which opens the door for brands to take control of the customer experience on eBay. Through the Shopatron Order Exchange, brands can leverage retailers to fulfill orders from official branded eBay stores. The Shopatron Order Exchange also allows manufacturers to pass online orders to their retail channel, giving partners a share of their eCommerce sales, and enabling advanced omni-channel fulfillment capabilities.
